Key people PM Tenore Website www.rvca.com Headquarters Costa Mesa Founders Pat Tenore, Conan Hayes | Products Clothing Founded 2001 | |
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Profiles | ||
Behind the brand rvca
RVCA is a Costa Mesa, California-based clothing company owned by Billabong. Its name comes from Greek word for "clothes" (ρούχα roúcha).
Contents
- Behind the brand rvca
- Rvca industry profile
- Etymology
- History
- Culture
- Sponsored artists
- Surf team
- Skate team
- MMA fighters
- Brazilian Jiu Jitsu fighters
- References
Rvca industry profile
Etymology
The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda. The 'V' character is not a 'U' written in traditional Roman script. Occasionally "RVCA" is written in a different script or appears in art where it is clear that the true name is 'Rvca'. The name resembles ρούχα (upper case: ΡΟὙΧΑ), pronounced [ˈru xa], meaning "clothes" in Greek. However, the closest anglicization of the Greek word for "clothes" (ρούχα) would be roúcha.
History
RVCA was founded in 2001 by Pat Tenore and Conan Hayes, a professional surfer from Hawaii. Billabong International Limited purchased RVCA in July 2010.
Culture
RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous other shops.
Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery. This Los Angeles Gallery, New Image Art Gallery in Los Angeles and the Luggage Store Gallery in San Francisco Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community.
Sponsored artists
Among the artists sponsored by RVCA as part of the Artist Network Program (ANP) are Mark Mothersbaugh, Barry McGee, C. R. Stecyk, III, David Choe, Kelsey Brookes, KRK Ryden, and Tommy Guerrero.