Supriya Ghosh (Editor)

RVCA

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Covid-19
Type  Subsidiary
Key people  PM Tenore
Website  www.rvca.com
Headquarters  Costa Mesa
Founders  Pat Tenore, Conan Hayes
Industry  Retail
Products  Clothing
Founded  2001
Parent organization  Billabong
RVCA wwwdafontcomforumattachorig12123268png
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Behind the brand rvca


RVCA is a Costa Mesa, California-based clothing company owned by Billabong. Its name comes from Greek word for "clothes" (ρούχα roúcha).

Contents

Rvca industry profile


Etymology

The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda. The 'V' character is not a 'U' written in traditional Roman script. Occasionally "RVCA" is written in a different script or appears in art where it is clear that the true name is 'Rvca'. The name resembles ρούχα (upper case: ΡΟὙΧΑ), pronounced [ˈru xa], meaning "clothes" in Greek. However, the closest anglicization of the Greek word for "clothes" (ρούχα) would be roúcha.

History

RVCA was founded in 2001 by Pat Tenore and Conan Hayes, a professional surfer from Hawaii. Billabong International Limited purchased RVCA in July 2010.

Culture

RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous other shops.

Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery. This Los Angeles Gallery, New Image Art Gallery in Los Angeles and the Luggage Store Gallery in San Francisco Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community.

Sponsored artists

Among the artists sponsored by RVCA as part of the Artist Network Program (ANP) are Mark Mothersbaugh, Barry McGee, C. R. Stecyk, III, David Choe, Kelsey Brookes, KRK Ryden, and Tommy Guerrero.

Surf team

  • Jay Davies
  • Makua Rothman
  • Daniel Jones
  • Dino Adrian
  • Luke Davis
  • Ford Archbold
  • Alex Knost
  • Ricardo Christie
  • Danny Fuller
  • Chase Walker
  • Ellis Ericson
  • Kala Alexander
  • Betet Mertha
  • Kaleb Webb
  • Bruce Irons
  • Kupono Aki
  • Davey Cathels
  • Margaux Arramon-tucoo
  • Kai Ke'lekio
  • Justyn Cabunoc
  • Alex DuMoulin
  • James Chew
  • Ryan Cahill
  • Skate team

  • Josh Harmony
  • Julian Davidson
  • Keegan Sauder
  • Kevin Long
  • Kaleb Webb
  • Greyson Fletcher
  • Curren Caples
  • Kaimana Kaauawai
  • Trevor Mcclung
  • Christopher R Scott
  • MMA fighters

  • BJ Penn
  • Nate Diaz
  • Vitor Belfort
  • Richie Vaculik
  • Michael Bisping
  • Brazilian Jiu Jitsu fighters

  • Lucas “Loucura” Leite
  • Marcus Almeida
  • Guilherme Mendes
  • Rafael Mendes
  • Keenan Cornelius
  • Paulo Lessa
  • Jackson Sousa dos Santos
  • Pedro Lessa
  • References

    RVCA Wikipedia


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