Quartier DIX30

Project

According to a RioCan press release, "Quartier DIX30 was originally planned in three phases. [...] Phase III goes beyond the initial agreement and comprises approximately 36 acres (15 ha) of adjacent land."

Phase I (September 2006)

Following a press conference on September 14, 2006, the 150-million Canadian dollar phase I of Quartier DIX30 was opened to the public by the developer (Devimco Real Estate Development Firm|Devimco) and the majority owner (RioCan). This initial phase included the opening of 400,000 square feet (40,000 m²) of retail space and of a total of 78 boutiques and restaurants including, among many other national retailers.

Phase II (April 2007)

Another 40 retailers were opened like major foreign fashion boutiques, electronic stores and restaurant franchises. Furthermore, free underground parking was opened with access ramps along des Lumières Avenue.

(Autumn 2007)

The Germain Group built a boutique-hotel: ALT Hotel, a cheap-chic concept designed by LEMAYMICHAUD Architecture Design that "offers the qualities sought by a growing range of consumers who want affordable accommodation without compromising on design and comfort." The hotel was built alongside the brand new entertainment complex which includes a 900-seat live theatre and concert hall, spa and gym.

Furthermore, a Bureau en Gros supplies store, a Safari Pet Centre (the largest in Quebec), a Canadian Tire retailer, a RONA hardware and home improvement store and a large Wal-Mart store have been built on lots in the vicinity of the hotel.

Phase III (Winter 2009)

This new phase will consist of 200 shops and restaurants and is under construction. The new shops will be built in between Bell Sport Complex and Cineplex Odeon, these are the stores confirmed.

(Summer 2013)

Holt Renfrew's new off-price retail store hr2 opened a store in this most recent phase. The arrival coincides with an opening of 100 additional fashion brands (including Lacoste, Michael Kors, Pandora, Peak Performance, Zara, Jack & Jones, Vero Moda, Miss Sixty, Point Zéro, Victoria's Secret, Crate & Barrel, Urban Behavior, Tigers of Sweden, Yves Rocher, Apple, Rudsak, Fossil,Birks and Tony Pappas ), several other stores, restaurants as well as banks, a new live theatre, office towers, a hotel, a medical clinic, a toy superstore, as well as a heated underground parking lot that will feature 2,000 free spaces.

Medical clinic

A private medical clinic, possibly associated with the Fonds d'investissement de placement immobilier BB of the Bombardier and Beaudoin families, is expected to open in 2012.

Main Anchors

Bell Sports Complex

The Montreal Canadiens and the City of Brossard partnered in building the Bell Sports Complex, a 30-million Canadian dollar recreational facility that features two NHL-sized rinks with a capacity of 800 seats, as well as dressing rooms, an indoor soccer field (built to FIFA specifications) and a fitness centre. It is open to the general public and was built adjacent to the Quartier DIX30 shopping complex. It primarily serves as the practice facility for the Canadiens, but is also the home of other sports-related groups, such as Foot-Total, a soccer academy. The center is now named Complexe Sportif Bell (Bell Sports Complex).

Criticisms

In an interview with Josée Blanchette of Le Devoir conducted during his first visit to Dix-30, Montreal municipal councillor Luc Ferrandez called Dix-30 "one-dimensional".