Girish Mahajan (Editor)

Proximo Spirits

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Type
  
Private

Area served
  
International

Number of employees
  
100+

Founded
  
2007

Industry
  
Distilled beverage

Owner
  
Becle, S.A. de C.V.

Founder
  
Beckmann family

Proximo Spirits httpsuploadwikimediaorgwikipediaen110Pro

Key people
  
Mark Teasdale(president and CEO)

Headquarters
  
Jersey City, New Jersey, United States

949 pic n place tandem case packer operating at proximo spirits


Proximo Spirits, Inc., is an American spirits importer and international distributor based in Jersey City, New Jersey. It is best known for importing and distributing Jose Cuervo, the world's largest-selling tequila brand.

Contents

History

Proximo Spirits was founded in 2007 by the Beckmann family of Mexico, who also own and operate Jose Cuervo. Proximo owns over a dozen spirits brands, including 1800 Tequila, Three Olives Vodka, Kraken Black Spiced Rum and Boodles British Gin, as well as craft spirits such as Hangar 1 Vodka and Stranahan's Colorado Whiskey. In a deal announced in March 2013, Proximo took over the Jose Cuervo distribution rights from Diageo on July 1, 2013, with plans to increase spending on marketing and innovations. London-based Proximo Spirits UK was launched in July 2013.

Within its first five years of operations, Proximo vastly increased the size of 1800 Tequila, Three Olives Vodka and Kraken Rum. In 2012, 1800 Tequila was up 15% in sales from the previous year, and up 73% since 2009. Three Olives grew 18% from 2009 to 2011. Kraken Rum was launched in 2010 and went up 50% from 2011 to 2012. As of 2013, Proximo distributes approximately 6 million total cases per year.

Both Proximo and Cuervo are controlled by the Beckmann family of Mexico, descendants of Jose María Guadalupe de Cuervo. Mark Teasdale serves as Proximo's president and CEO.

Tequila

  • Jose Cuervo (all varieties, 35-40% abv)
  • 1800 Tequila (all varieties, 35-50% abv)
  • Gran Centenario (premium small batch 100% blue agave tequila, 38% abv)
  • Maestro Dobel Tequila (a clear 100% blue agave blend of extra añejo, añejo and reposado tequilas, 40% abv)
  • Zarco (in silver and gold varieties, 40% abv)

    • Vodka

  • Three Olives Vodka (available unflavored and in a wide range of flavors, 35-40% abv)
  • Hangar 1 Vodka (grape-based, fruit-infused vodka from California, 40% abv)

    • Rum

  • Kraken Black Spiced Rum (Caribbean rum, 47% abv)
  • Lola Belle Cherry Rum (Caribbean rum infused with maraschino cherries, 40% abv)
  • Ron Matusalem Rum (Cuban rum produced in the Dominican Republic using the Solera aging process, 40% abv)

    • Whiskey

  • Stranahan's Colorado Whiskey (the first legal whiskey distilled in Colorado, 47% abv)
  • TINCUP American Whiskey (whiskey made with a blend of corn, rye and malt, 42% abv)

    • Gin

  • Boodles British Gin (London dry gin, 45.2% abv)

    • Liqueur

  • Agavero (tequila liqueur made with 100% blue agave blended with various flavors, 32% abv)

    • Margaritas

  • Jose Cuervo margarita mixes (all varieties, 0%-12.7% abv)

    • Marketing

    Proximo signed marketing agreements with the Los Angeles Lakers in 2009 and the New York Knicks in 2010, to promote 1800 Tequila at their respective stadiums. Proximo's ad campaigns have featured actor Kiefer Sutherland for Jose Cuervo; actor Ray Liotta, actor Michael Imperioli and rapper Rick Ross for 1800 Tequila; actor Clive Owen and rapper Lil' Kim for Three Olives Vodka; and musician Perry Farrell for Maestro Dobel Tequila.

    References

    Proximo Spirits Wikipedia
    (Text) CC BY-SA