Type Rum Country of origin Trinidad and Tobago Alcohol by volume 40-47% | Manufacturer Proximo Spirits Introduced 2010 Proof (US) 94 | |
Kraken Black Spiced Rum is a Caribbean black spiced rum. It is distributed in the United States by Proximo Spirits, and named after the kraken, a mythical giant squid-like sea monster.
Contents
Product description and packaging
Kraken Rum was introduced in 2010. The base rum is from Trinidad , distilled from naturally sweet molasses made from locally-grown sugar cane. The rum is aged 1–2 years and then blended with a mix of 11 spices, including cinnamon, ginger and clove. The liquid is black, revealing hints of brown when held up to the light.
The bottle is styled after a Victorian rum bottle, with two hoop handles based on the tradition of hanging a bottle to prevent breakages. The bottle also has a black and white label featuring a drawing of a Kraken sea creature.
Marketing
In 2013, two outdoor 3D billboards went up in Chicago, with a kraken sea creature's giant tentacle pulling a consumer out of an apartment window in an advertisement for Kraken Rum. The ad was created by New York agency Dead As We Know It, which also produced several animated TV spots for the brand, combining 2D and 3D animations in a 19th-century scientific style, as well as an iPhone and Android app, The Kraken: The Simulation Application for Nautical Maneuvering, a game in which players steer a ship through kraken-infested waters. Later that year, Blur Studio created animated spots featuring a kraken destroying a ship to the tune of Bobby Darin's 1959 version of the song "Beyond the Sea".
Kraken Rum is the sponsor of the Kitschies, a British speculative fiction award.
Honors
Kraken has been named an Impact "Hot Brand" by Impact magazine.