Status active Ends First week in March Country France Genre Trade fair | Begins Last week in February Frequency Annually Location Paris Organiser Comexposium | |
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Venue Paris expo Porte de Versailles | ||
The Paris International Agricultural Show (French: Salon International de l'Agriculture, or SIA) is an annual agricultural show and trade fair, that takes place at the end of February or beginning of March at the Paris expo Porte de Versailles in Paris, France. It is one of the world’s largest and most important agricultural shows, drawing larger crowds than any other in Paris except the Foire de Paris.
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Why is the paris international agricultural show so popular
History
This event was first held in 1870 as the Concours général agricole (CGA, "General Agricultural Show"). Its name was changed in 1964, but the Concours still exists and is one of the fair's main attractions.
Notes
Structure
This show is organised on several themed zones (cows, goats, sheep, exotic animals, gastronomy, etc.) in different buildings (there are 8 exhibition halls) at the Paris expo Porte de Versailles.
Themed zones
In 2015 the stands were grouped into four zones:
- Éleveages et ses filières ("Livestock and related sectors"): This zone houses a representative gathering of animals from the 360 exhibited species. At the 2014 show there was a total of more than 3,850 animals in this zone.
- Produits gastronomiques ("Food products"): This sector represents the food culture of 18 different countries from around the world as well as from the different regions of France.
- Cultures et filieres vegetales ("Vegetable crops and related sectors"): Here were exhibited vegetable crops, especially from the cereal sector which is very important in France. This section also informed the public of new trends in gardening as well as providing activities and entertainment for all ages.
- Services et metiers de l'agriculture ("Agricultural trade services"): This was run by the French Ministry of Agriculture, Agrifood, and Forestry, which is a major player in the development of agriculture and agricultural training in France.
Since 2010, the show has established thematic guided tours which varied from day to day, depending on whether they were targeted for schoolchildren or trade visitors. In 2013, ten thematic guided tours were offered to visitors, one of which was a special golden jubilee tour.
Related shows
Every two years (odd-numbered years), the Salon international du machinisme agricole (SIMA, "Paris International Agribusiness Show") is held simultaneously at the Parc des expositions de Paris-Nord at Villepinte, Seine-Saint-Denis). Entrance is restricted to those working in the agriculture or forestry
On the alternate (even-numbered) years, the Salon du fromage et des produits laitiers ("Cheese and Dairy Products Show") is held. It is the largest showcase for cheesemaking knowhow. With 150 exhibutors and 5,997 visitors (of which 20% were from abroad), this is a major trade fair for cheesemongers and buyers of cheese and dairy products.
Organisers
The show is organised by the CENECA (French: Centre national des expositions et des concours agricoles, "National Centre for Agricultural Shows and Trade Fairs"), in partnership with the French Ministry of Agriculture, Agrifood, and Forestry. The French Minister of Agriculture is ultimately responsible for decision-making; its opening and closing dates are fixed by ministerial decree.
CENECA brings together various professional organizations in the agricultural world, agri-food and communities. The city of Paris and the government are the ultimate backers of the show. Although CENECA sets the general strategy, it subcontracts operational matters to Comexposium. Official visits are arranged and managed directly by the CENECA. Jean-Luc Poulain is the current president of the CENECA and of the show.
Comexposium
Comexposium is one of Europe's leading exhibition organizers. It is a joint venture wholly owned subsidiary of the Paris Chamber of Commerce and Industry and Unibail-Rodamco, Comexposium organizes around 114 public and trade events per year, including five of the ten largest French fairs.
Politics and media
The mass media play an important role in publicising the show, with stands taken by Public Sénat, Campagne TV, France 3 and France Ô Visits by the French President, and the leaders of the French political parties, is usually covered. Politicians take the opportunity to reach out to the general public to debate the issues of the day, in an attempt to seem more "down to earth" , and improve their party image.
The media coverage also increases the importance of the show in the public mind, and it is keenly followed by the public. Because of this, it has become an event of international importance. It allows the French government to present the best of its agricultural sector to its European neighbours and its views on maintaining the Common Agricultural Policy, which is very important for subsidising French farmers and for many years has also paid farmers to help protect the rural environment.