Megitsune

Background and release

The single was first announced for a June release on April 1, 2013. The single was released in four versions: limited "Ki", "Tsu", and "Ne" (Kitsune means "fox" in Japanese) editions and a standard edition. The DVDs included in the limited editions feature footage of two songs from each of the live performances from Live: Legend I, D, Z Apocalypse. Additionally, the single included a chance to contain a ticket to the premium event Kitsune Festival at Meguro Rock May Kan on July 14, 2013. Customers who purchased tickets to the Babymetal Death Match Tour 2013 - May Revolution tour could receive an exclusive edition of the single, with a remix by Yuyoyuppe, under the name DJ'Tekina//Something.

To promote the release, the band was featured in the June issue of Marquee and on the cover of the July issue of Hedoban, in addition to collaborating with Tower Records for the 34th rendition of the event No Music, No Idol?.

"Megitsune"

"Megitsune" contains lyrics such as "from the time of birth, women are actresses" which reflect on the song's theme of women remaining strong when living with their varied facial expressions. Alongside the serious heavy metal tone, there is a mix of Western-style and Eastern-style music, noticeably with the use of Japanese festival instruments. Mizuno and Kikuchi chant with a festival essence, while Nakamoto sings in the melodramatic style of enka. The bridge has significant variety in genre, with elements of dubstep as well as interpolations from the traditional Japanese folk song "Sakura Sakura".

In a Billboard interview about the band's album Metal Resistance, Su-metal explained that the song "is popular among international fans, and I have a feeling that "Karate" will be something close to "Megitsune."" George Garner of Kerrang! called the song "the most hyper song [Babymetal] have ever put their name to."

Other songs

Performed solely by Nakamoto, "Akatsuki" is considered to be in the genre of speed metal. While writing about the band's performance at Wembley Arena, Mark Beaumont contrasted it with the previous songs "Awadama Fever", "Iine!", and "Yava!", stating it had a darker tone, as "a show-tune ballad sung by Su-metal in a black cape, running along a flame-flanked ego ramp".

Under the stage name "Black Babymetal", Mizuno and Kikuchi perform "Onedari Daisakusen" in the style of rap metal, with dialogue-style lyrics in the nature of small devils. Daniel Robson of The Guardian called the lyrics of Babymetal "delightfully tongue-in-cheek", explaining how "Onedari Daisakusen" "offers practical advice to teens on how to extract extra pocket money from one’s father with a well-timed shoulder-massage/flattery combo".

Reception

"Megitsune" received positive acclaim from music critics. Tomonori Shiba of M-ON! Press wrote that "Megitsune" has an intro filled with the shamisen, bass guitar, synths, and flying shouts of "Sore! Sore!", signifying its festival-like nature, fusing the genres of metalcore and "wa" (和; Japanese elements). Like the music of Crossfaith and Fear, and Loathing in Las Vegas, it contains elements of electro-trance music. He further compared Nakamoto's vocal performance to that of Evanescence band member Amy Lee, calling the line "Kitsune. Kitsune. I am Megitsune" in the bridge stimulating. Patrick St. Michel of The Japan Times considered the song one of the highlights on the album, praising it for not depending on the band's "gimmicks". He further called it and "Doki Doki ☆ Morning" memorable and similarly constructed to "Gimme Chocolate!!".

While reviewing a performance at Brixton Academy, Colin McQuistan of The Huffington Post UK described "Akatsuki" as an opportunity for Nakamoto to "show off her remarkably powerful voice", while "wonderfully bonkers" "Onedari Daisakusen" gave Mizuno and Kikuchi an opportunity to "lead the audience on a wildly merry journey".

The single peaked at number seven on the Oricon Weekly Singles Chart, selling 22,000 copies that week. The song also charted on the Billboard Japan Hot 100, peaking at number 16 in the week of July 1, 2013. It also managed to peak at number two on the Oricon Daily Singles Chart.

"Megitsune" was used as the opening theme for the Japanese talk/variety show Hakkiri 5: Sonna ni Sukarete Inai 5-nin ga Sekai o Sukuu.

Music video

A teaser for the single, featuring a sulphur-crested cockatoo named Robin seemingly headbanging to the song, was first uploaded to YouTube via the Toy's Factory channel on May 31, 3013, with the full music video, directed by Takuya Tada (多田卓也), uploaded to the official Babymetal channel on June 4, 2013. The three members are shown dancing in Noh theater alongside the "Kitsune band" (using traditional Japanese instruments) within the traditional scenery of Japan; this forms the significant contrast found in the music (specifically between metal and wa), which has since garnered over 30 million views as of September 2016.

Live performances

Prior to the release of the single, "Megitsune" was performed live on the Nippon Broadcasting System program MC Plus on June 4, 2013. The band also performed the song at the single's release event Pray for Success with "Inarin" & Mini Live at Tower Records Shibuya on June 22, 2013. The next day, the song was performed again at a free concert at the DiverCity Tokyo Plaza Festival. The band performed the song on the Nippon TV program Music Dragon, which would be broadcast on June 21, 2013. Later, they performed the song on the NHK General TV program Music Japan Annex, which was broadcast on July 16, 2013. In February 2014, the band performed the song with Taiwanese band Chthonic.

During the live performances, Nakamoto is shown holding a Kitsune mask to her face during the bridge, before tossing it out into the crowd.

Credits and personnel

Recording and management

Personnel

Credits adapted from "Megitsune" standard and limited "Tsu" single liner notes.