Supriya Ghosh (Editor)

Materva

Updated on
Share on FacebookTweet on TwitterShare on LinkedInShare on Reddit
Covid-19
Owner  Cawy Bottling Co.
Website  www.cawy.net
Country  Cuba
Product type  Soft drink
Materva Materva Cawy
Introduced  United States, Canada, Spain
Previous owners  1920 – Materva Soft Drink Company
Similar  Bistec de palomilla, Malta, Medianoche, Vaca Frita, Cuban bread

Soda hunter video tasting materva yerba mate soda


Materva is a mate-based soft drink, originally produced and popularized in Cuba prior to the Cuban Revolution. It has been produced in Miami since the 1960s by Cawy Bottling Company.

Contents

Materva Pambiche Cocina amp Repostera Cubana Materva

Materva commercial


History

Materva Materva Soda 6 Pack 12 Oz Cans Walmartcom

The Materva Soft Drink Company was founded in Matanzas, Cuba, in 1920. Materva became known as a "famous Cuban brand" and advertising included celebrity endorsements that touted the drink's energizing properties.

Materva httpsimagessamsclubresourcescomisimagesams

During the Cuban Revolution, the Materva bottling plant was targeted for strikes by revolutionaries, along with the Coca-Cola and Pepsi bottling plants in the country. Materva was produced and sold in Cuba until 1960 when it was nationalized along with other private industry. It is no longer produced in Cuba.

Materva YerbanLegendcom Yerba Mate Cuban Style

The Cawy Bottling Company of Miami was founded to produce the Cawy lemon-lime soda that had been popular in Cuba. The company began producing Materva in the United States in the 1960s in an attempt to diversify after the founder of the company realized that there were many large American companies already competing with lemon-lime drinks. In 2002, Materva was given the "Best Local Soft Drink" award by the Miami New Times. In recent years Materva has been distributed outside Southern Florida to larger markets in the United States, Spain, and Central America.

Drink

Materva Materva Cawy

Materva is a carbonated drink made from yerba mate, a tea popular in Uruguay, Argentina, Bolivia, Brazil, and Paraguay. Unlike the somewhat bitter tea-like mate on which it is based, Materva is sweet, with a flavor described as similar to ginger ale or cream soda. Current production includes a diet version called Diet Materva.

Significance in Cuban culture

Materva has been described as a part of the "standard Cuban pantry", and as "the old standby Cuban soda". Because of its significance as a popular drink in Cuba prior to the Revolution, it is often cited as a source of "shared memories" and "nostalgia" of pre-Revolutionary Cuba by Cubans who live in the United States. Miami politicians also use the drink to symbolize Cuban-ness, such as when a congressional candidate told local media in 2010 that he had spoken about Materva to President Obama during a presidential visit to the city. Travel books also often recommend the drink to visitors to Miami.

References

Materva Wikipedia


Similar Topics
Bistec de palomilla
Cuban bread
Malta
Topics
 
B
i
Link
H2
L