Lady Jewelpet was first revealed in a series of tweets from the official Jewelpet 5th anniversary Twitter account on February 12, 2014. Sanrio teased a new series that will air in April 2014. The title of the anime was later revealed on February 13, 2014 alongside the opening of the Lady's official website, which contains information about its premise. The March 2014 issue of Pucchigumi revealed more information about Lady Jewelpet, especially Momona and the 41st Jewelpet in the franchise, named Luea.
This is the first anime based on the Jewelpet franchise to be mainly handled by animation Studio Zexcs, ending Studio Comet's 5 year production run for the anime series. Comet is still co-producing the program with Zexcs, the first time since the Jewelpet Twinkle OVA. Like Jewelpet Twinkle, Lady Jewelpet tackles more mature and adult themes such as betrayal, trust, secrets and lies, and the effects these issues have on the characters and the overall storyline.
Momona is an ordinary girl hailing from Jewel Land, living her normal life with her family who owns a Bakery. At her cousin's wedding, she envies the bride, Lady Diana, due to the fact that she is marrying the cousin that she consider her the source of inspirattion. However, once she sees Lady Diana and her cousin together, Momona begins to like her, and accepts her as her cousin's bride. Just as Lady Diana is about to properly meet her and introduce herself, Momona is transported to a snowy place in Jewel Land where the ruler, Lady Jewel, is giving a speech to the Petit Ladies, girls who are chosen as Jewel Candidates to be the next Lady Jewel. Momona meets her partner and mentor, Ruby, a white rabbit, who will guide her through the tasks in becoming Lady Jewel. Whoever passes the most tasks wins and becomes the next Lady Jewel, but standing in her way is Lillian, a girl who also aims to win the title of Lady Jewel, so she can choose Cayenne, to be her King alongside her. Momona soon also begins to fall in love with Cayenne, yet Lillian doesn't want her to get to close to him. Cayenne also seems to harbor feelings for Momona, but who will be chosen in the end as Lady Jewel to decide it all? Will Momona and Lillian ever become true friends and will Cayenne and Momona ever be together?Momona (ももな, Momona)
Voiced by: Keiko Kobayashi
Momona is an ordinary girl hailing from Jewel Land who adores her older cousin, Prince Alto. During his wedding, she cannot fully smile until she meets Lady Diana and gets transported to the Jewel Palace. She is very shy, and yet is full of determination though sometimes she gets into serious trouble. Momona is also fond of hot-dogs as well and likes sweets. Ruby is her mentor and partner and the two get along well during her stay in the Jewel Palace as a Petit Lady. Momona doesn't get along with Cayenne during her stay, though the two are developing a certain crush to each other, at a point of Lillian's jealousy. However both of them settled their issues and Lillian will allow her to be with Cayenne, if she can prove herself to be a real lady. It is then later revealed that Ruby didn't chose her as a true Lady Candidate, but by a mysterious person who brought her into the Jewel Palace during the wedding.
Her desire on becoming a Lady Jewel is after she receives a message from Lady Diana during her first test and goes on a quest to become a Lady who is caring just like Lady Diana. Thought she doesn't have some qualities on becoming a lady herself, Ruby gives her determination on reaching her goals. She both possesses a Miracle Letterpen and a Jewel Pod as proof of being a candidate, allowing her to read messages and a Jewel Pod which she and Ruby do magic together during tests.
Before reuniting with Cayenne at the Royal Palace, Prince Romeo confesses to her and she rejects him. She doubts Cayenne's and Elena's relationships to the point of jealousy. Elena tells her the truth about what happened between Lady Diana and Luea years ago. After she and Cayenne save Jewel Land, they both fade into the light with the only remains being the ribbon tied in their arms together. Momona wakes up and has no recollection of what happened. Eventually, both Momona and Cayenne regain their memories and get married.Lillian (リリアン, Ririan)
Voiced by: Risa Taneda
Momona's rival (now friend) and also a Petit Lady, she is the human partner of Luea. Although mysterious and very calm and ladylike, she has jealousy issues towards Momona regarding Cayenne. She can be sharp-tongued towards Momona regarding the issue while regarding Luea as her best friend and partner, also badly influenced by her due to her desire to win. Lillian is determined to do anything to get the title of Lady Jewel as well as the affection of Cayenne, as they are once soulmates destined to be apart. It's revealed that she and Cayenne are siblings and she settled her rivalry with Momona with one condition: she will allow her to be with Cayanne as long as Momona can prove herself to be a real lady. She is now developing feelings for Prince Miura, which makes Luea worry.
With her opening up her feelings towards everyone, Lillian becomes more supportive and more of a big sister figure to Momona and the others. She also has a mysterious past on which she can't remember, which links to her Jewelpet Partner; making her worry. It is later revealed that Lillian was originally Lady Diana's doll which she uses in one of her tests. However, in an unfortunate moment, she is abandoned after Lady Diana leaves the Jewel Palace and Luea, forcing her to use her magic to reanimate the said doll and bring it to life while implanting fake memories into her, explaining why Luea is so obsessed with Lillian and treat her as a doll belong to Luea. She is later revealed to be Lady X, an unregistered lady that Miura has been investigating lately. Despite all of this, Miura still loves her so much to the point of trying to protect her from her mentor. In episode 52, she becomes the next Lady Jewel.Mizuki (みずき, Mizuki)
Voiced by: Eri Sendai
One of Momona's friends and also a Petit Lady, she is the human partner of Garnet. She thinks that she is not very feminine despite that is the truth, she is very spunky, doesn't like cute things and rather sharp witted than the two but she herself has some bad table manners and extremely hates bugs. She is also very dependable and a supporting friend to Momona and the others. Mizuki is popular with the Lady Candidates as well.
Her desires on becoming a Lady Jewel is when she meets a Lady (believed to be Lady Boot) who saves her from getting lost in the forest, and she is determined to become one when she grows up. It is hinted that she is interested in Soarer, thought the two just remained friends. Before Momona departs to Royal Palace, Soarer gives her a diamond ring as a Christmas present at the task.Charon (かろん, Karon)
Voiced by: Miki Shimomura
One of Momona's friends and also a Petit Lady, she is the human partner of Sapphie. Somehow timid, she is nice and kind-hearted to people, especially to her friends, but focuses more on her studies. She usually get along with Mizuki and Momona while Sapphie inspires her to do her best for her to be a Lady. Charon also loves novels and like to be a novelist when she grows up. She has an older sister named Ellis. Charon's desire on becoming a Lady Jewel is born after she met Sapphie for the first time and become her partner, telling her it's not bad to follow her dreams and that she can be a wonderful heroine like the one in the book she read when she's a kid.
She isn't aware of Levin's feelings for her as everytime when they're in a task, she would only focus on the task and not his feelings. Later in the story, Levin proposed to her to be his lady and later accepted his marriage proposal in the Jewel Festival.Elena (エレナ, Erena)
Voiced by: Mikako Takahashi
A Petit Lady who is currently studying in the Royal Palace, she is the human partner of Rossa. A very mysterious lady, she is very gifted and calm-minded and supportive Momona. She also has a good sense of justice and is good on fortune telling using Tarot cards. Elena also excels in every curriculum in the Jewel Palace, despite her elegant appearance and is very suspicious about the strange incidents revolving around the Jewel Palace, especially the attacks. Usually working alongside Cayenne, she is shown to be powerful magic-wise. At the later episodes, Romeo develops a crush towards her. In episode 52, she becomes the next educator of the next petite ladies.Cayenne (カイエン, Kaien)
Voiced by: Kenji Nojima, Miyuki Sawashiro (Younger)
One of Jewel Land's prince candidates, he is the first prince Momona met during her trial. His looks are entirely similar to Momona's brother, but is very different in personality. He is very supportive towards Momona and helps her in any way possible, but sometimes he doesn't regard her as a lady at all. He is also very focused on his studies, especially on the fact he's chosen to study at the Royal Palace to be King. Momona has some issues with him during their first kiss, soon developing a relationship with each other while Lillian has a crush on him in the point of her jealousy to Momona.
It's later revealed that Lillian and Cayenne are soulmates destined to be apart, and later revealed to be siblings. However this is revealed to be false, as he doesn't really have a younger sibling in the first place and he and Lillian are not related. In episode 15, he revealed his true love to Momona, before departing to the Royal Palace. Later in the series, he finally reappears alongside a mysterious lady who warns Momona and the others about the strange dark presence at work.
Reunited with Momona, Cayenne has been suspicious at how Miura knows a few things and discovered that Miura is investigating about Lillian. Cayenne, probably seems to know the truth about Lillian. Knowing the truth from his eyes, he still accepts her as her sister. After he and Momona saved Jewel Land, they both faded into the light with the only remains being the ribbon that was tied in their arms together, they are taken back to their home, but both of them lose their memories of Jewel Land and of each other. However, fate brought them back together through Ruby and both Cayenne and Momona restarted their relationship which eventually led to them getting married in the final episode. His name is based on the Porsche Cayenne.Romeo (ロメオ, Romeo)
Voiced by: Takashi Kondo
The most wisest and popular of all the Prince Candidates, Romeo is the rival of Cayenne of becoming king. He is very gentleman-like towards the ladies and also competitive towards Cayenne, thought the two of them get along together well. He also looks up onto Momona and the other petit ladies and has high remarks in some skills, but has a slight bitter relationship with Miura.
Before Lady Momona departs to Royal Palace, he confessed his love at the task but has been rejected. Just after the task, Romeo has been manipulated by Luea's magic, yet it seems to go out of control and attacked everyone at the garden. But Romeo, fighting for justice managed to win against the dark magic and been admitted to go to the Royal Palace along with Prince Miura. His name is based on the car manufacturer Alfa Romeo.Levin (レビン, Rebin)
Voiced by: Miyuki Sawashiro
The youngest of all the prince candidates. He is very cheerful, smart yet arrogant than the other princes. He sometimes teases Cayenne about his relationship with Momona and has a crush on Charon. However, she never notices his feelings for her in the series. As the series goes, the two became closer to each other and later admit his feelings to Charon. At the Jewel Festival, he proposed to Charon to be her boyfriend on which she accepts. His name is based on the Toyota Corolla Levin.Soarer (ソアラ, Soara)
Voiced by: Seiichirō Yamashita
The most analytical of all the princes, Soarer is the last of the Prince Candidates. He is very calm yet smart and often analyzes his surroundings during each Lady Exams he's in. He is also very good on Fencing and Mizuki has an interest towards him.
During one of the task before Momona, Lillian, Romeo and Miura departs to Royal palace, he gave Mizuki a diamond ring as a Christmas present. His name is based on the Toyota Soarer.Miura (ミウラ, Miura)
Voiced by: KENN
A mysterious prince candidate who is locked up in a room for unknown reasons, and got transferred to the Jewel Palace after Cayenne left. Though how he got locked up in the first place is due to his misbehavior, his overall identity is shrouded in mystery even to the Petit Ladies. He is very calm yet sharp witted and likes to provoke people. He comes on to Momona a lot, though his motives is not clear to her. It's later revealed that the reason why he's confined in the first place is due that even though he scored high in the exams, he did something wrong and forced him to be locked away. Lillian starts to fall in love with him, causing Luea to worry.
Despite being very intimidating, he is rather nice and sometimes keeps secrets surrounding both Momona and Lillian. He is seen with his red Jewelpad which has an artificial intelligence system called Iota installed in it, in which he tells Miura about the relationship of each Petit Ladies and plans in order to achieve his goal on becoming King.
He is investigating the unregistered lady and Lillian's background. He is quite shocked about the truth that Lilian is the unregistered lady he has been investigating. Miura starts to fall in love with Lillian, and sometimes he blushed over Lillian. Eventually they both admit their love and share their first kiss in episode 50. In episode 52, he becomes the next King. Miura's name is based on the Lamborghini Miura.Claire (クレア, Kurea)
Voiced by: Aya Hirano
The current holder of the Lady Jewel (レディ・ジュlエル, Redi jueru) title and Ruler of Jewel Land, Claire is a close friend of Diana during her early days. She is a supportive figure towards the denizens of Jewel Land and all the Petit Ladies and Prince Candidates. During her younger days, she and Diana are very close friends and both exceeded in being top ladies. However, when before Lady Diana ran away, she is requested to take on the title as she loved Alto and will not marry to someone else. She usually gives the Candidates their test through messages, which uses the Letterpen to project.Boot (ブート, Būto)
Voiced by: Miyuki Sawashiro
Also a caretaker of the Jewel Palace, Lady Boot is an optimistic but tomboyish lady who wear military clothing. She is also known as a Lady Conductor, instructing the petit ladies with their next test. She also doesn't like using parasols and usually like the rain, also believing that she's the one who saved Mizuki when she was young. Boot is also a previous Lady Candidate as well during her younger days.King Crown (キングクラウン, Kingu Kuraun)
Voiced by: Jun Fukuyama
The current king of Jewel Land and also Claire's husband.Diana (ダイアナ, Daiana)
Voiced by: Aki Toyosaki
Momona's Sister-In-Law, Diana is the wife of Prince Alto and the one who suggest Momona to be a Lady Jewel candidate. She was originally Luea's human partner a few years ago, who is also the Top Lady alongside Claire. She also loved Alto very much in the point of his marriage proposal to her that made her happy. However, when Alto dropped out on being a candidate, she pleaded Claire to be Lady Jewel because she loves him, and will not become Lady Jewel if she ends up with another guy. After she ran away, she left Luea and her prized doll behind, causing her to be depressed and become very bitter over the years.Alto (アルト, Aruto)
Voiced by: Ryūichi Kijima
Momona's older cousin and Lady Diana's husband, Prince Also is a former Prince Candidate who she longs for. Before the beginning of the series, Alto proposed to Diana during their date despite him being not a good prince and both had an eternal oath together in the Music Box Museum in the Jewel Mountain, also obtaining a Music Box that Luea has hidden years ago. But, Alto doesn't have the qualities on being King and he dropped out, forcing Diana to drop out and ran away with him.Iota (イオタ, Iota)
Iota is an Artificial Intelligence entity and Miura's assistant. He resides inside his Jewelpad as a researcher who searches for clues linked to the main characters, which would give him an advantage in exams. His human-like form appeared in Episode 33.Ellis (えりす, Erisu)
Voiced by: Eriko Nakamura
Charon's older sister.Bad Badtz-Maru (バッドばつ丸, Baddo batsu maru)
Voiced by: Ikue Ōtani
A character appearing in Lady Jewelpet Magical Musical, he is a male penguin with spiky hair and an employee of Sanrio Puroland in Tama New Town, Tokyo. Though pretty impulsive, he usually guides Momona and the others while they're in the human world while searching for a way to go back to Jewel Land. He ends his speeches with "~da ze!"Lecter (レクター, Rekutā) / Joker (ジョーカー, Jōkā)
Voiced by: Miyuki Sawashiro
One of main antagonist, Lecter is one of the caretakers of the Jewel Palace and also Larima's human partner. She is a graceful and yet elegant lady who takes care of the Petit Ladies on their stay in the palace. In her younger days, Lecter is one of the previous Petit Ladies who admire Lady Diana for being the Top Lady, and strives to be on her rank. When the next Lady Jewel is been elected, she now became the caretaker of the Jewel Palace. She has a caring but stern personality towards the ladies and serves as a messenger to Lady Jewel, using her Letterpen to project every exam Lady Jewel gave to the Lady Candidates.
However behind her elegant look, she also stays in the shadows and disguise, taking on the role as Joker. As Joker she gives Luea orders for her agenda, and lead to Lillian coming to life as a Lady Jewel Candidate. She also uses Luea's Jewelpad in order to cause havoc around the Jewel Palace in order to be closer to her goal on controlling the Door of Chaos. However, in truth, she is saddened due to that Diana became the Top Lady and almost became depressed after Alto and Diana ran away and Claire became Lady Jewel, making her vengeful yet regretful. She died after she a strange dark shadow possessed her and tried to use the Final Wand. But she stabbed herself before it can do so, as she collapsed and faded into the light.Beasts (ビースト, Bīsuto)
The true main antagonists, these are monsters that originate from the Door Of Chaos that represent human sadness and despair.
Lady Jewelpet premiered April 5, 2014 on all TXN stations, including TV Tokyo and TV Osaka at 9:30 a.m on Saturdays, replacing Jewelpet Happiness in its initial time slot. It is also the first Jewelpet series to be officially streamed on the Mobile App service, Kids d which is managed by NTT Docomo.
An official DVD boxset of the series, containing all the episodes, was released by Frontier Works on July 7, 2015. The boxset also contains official character art, information on the characters and extra bonuses.
The music is composed by Jun Ichikawa (Rental Magica). The series uses two pieces of theme music, one opening theme and one ending theme. The opening song is titled Your Love by M-Three while the ending song is titled Run with U by Fairies. The Opening theme single is officially released on July 30, 2014.
A manga adaptation by Mako Morie was serialized in Shogakukan's Pucchigumi magazine from April 2014 to March 2015.
A musical, titled Lady Jewelpet Magical Musical ~Birth! Little Lady Jewel~ (レディジュエルペットの魔法のミュージカル ～誕生！リトルレディジュエル～, Redi juerupetto no mahō no myūjikaru ~tanjō! Ritoruredijueru~), officially debut at Sanrio Puroland in July 2014. Toru Hosokawa, who wrote the TV drama Ojīsan Sensei directed and wrote the musical.