The show follows the love story of Yaya Dub, a girl who converses only in dubsmash (lip syncing to phrases from songs and other audio clips), and Alden Richards, a regular guest on the "Juan for All, All for Juan" television segment, during which they begin flirting with each other by dubsmashing and exchanging waves. Yaya Dub's employer, Lola Nidora, is initially against the couple's budding romance. Lola Nidora then reveals her Book of Secrets/Secret Diary which contains various reasons for her disapproval. The appearance of other characters like the luxurious Frankie Arenolli and the socialite DuhRizz make things even more complicated for the amorous pair. As the story unfolds, characters from Lola Nidora and Yaya Dub's past are revealed as a part of their backstory. Lola Nidora turns out to be one of the triplet children of the Zobeyala family; the three are collectively known as the "de Explorer Triplets/Sisters". During the course of the series, Alden must prove his trustworthiness and love for Yaya Dub by engaging in several challenges.
Since its return for the Season 2, it not only focuses on the continuation of the AlDub story as a fictional married couple but also focuses of De Explorer sisters who become hosts for a cooking show, with the real life mothers, as guests, who can cook.
In 2015, Alden Richards, who had finished filming the mini-series Ilustrado (2014), was invited to join Eat Bulaga! as a host for a month-long trial period, hosting various segments such as "That's My Bae" with radio disc jockey Sam Y.G.. A month later, Maine Mendoza, who had initially gained online popularity by posting her Dubsmash videos in various social media platforms, auditioned for the program after catching the attention of its producers. Mendoza eventually joined the cast in July 2015. She was initially selected to act as a lawyer for Eat Bulaga!'s "Juan for All, All for Juan" segment but was ultimately cast as Yaya Dub, a nanny for Wally Bayola's "Lola Nidora" character. Mendoza's character would communicate only by lip synching to various pop song and film audio clips, and does not actually speak onscreen. Her character was portrayed as a very serious and snobbish nanny who does not even smile or laugh. Doña Nidora and Yaya Dub first appeared on July 4, 2015 in the Problem Solving portion of the "Juan For All, All For Juan" segment. Their presence filled the void left by Doktora Dora de Explorer's character (also played by Bayola), who has left the previous day because she has to attend a seminar in South Africa. However, the Kalyeserye segment officially started on July 16, 2015, when Yaya Dub sees Alden for the first time and thus, the AlDub tandem was born.Day 1
On the Eat Bulaga's July 16, 2015 episode, later referred to as "Day 1" Mendoza broke out of her "Yaya Dub" character when she accidentally smiled after noticing Alden Richards watching her on the show's live split screen. Upon seeing Mendoza's spontaneous reaction, the studio panel members Allan K. and Joey de Leon teased the pair and thus prompted Eat Bulaga's producers to make an on-screen couple of the two. Mike Tuviera, a resident director of the show, revealed that the resulting "Love Team", now called AlDub, was formed by accident because of the pair's natural on-screen chemistry.
Due to the audiences' positive reception to the pairing, the shows' producers decided to make a 30-minute portion under its daily "Juan For All, All for Juan" segment to replace the previous "Problem Solving" portion. Pegged as "Kalyeserye", it was characterized as a dramedy series with elements of parody of Philippine television dramas, romantic comedy and reality TV performed by improv acting, which was broadcast live from the streets of different barangays. Poochie Rivera, one of the program's directors, described it as "natural and unscripted", saying that "Nothing is rehearsed. We are trying to maintain the spontaneity because that is a big part of its charm." Aside from the AlDub love team, Kalyeserye also features comedians Jose Manalo, Wally Bayola, and Paolo Ballesteros. The trio, collectively known as "JoWaPao", play various characters, but most prominently, as the three Lolas (grandmothers) of Yaya Dub.
AlDub is derived from a portmanteau of the show's main characters' names, namely Filipino actor Alden Richards, who portrays a fictionalized version of himself, and Yaya Dub, portrayed by comedian Maine Mendoza. Both joining the program's cast in 2015, Richards first appeared as a host of Eat Bulaga!'s various segments, such as the "That's My Bae" portion; while Mendoza appears only as "Yaya Dub" in the "Juan for All, All for Juan" segment. The couple exclusively interact through the show's split screen frame and only communicate with each other by dubbing audio samples of popular songs, films and TV series as well as handwritten messages (or "fan signs") on screen. As of early October 2015, the AlDub couple have yet to meet in person.
Some of the running gags and gimmicks throughout the parody series include a special gesture between Alden and Yaya Dub, called the Pabebe Wave. Another narrative involves Lola Nidora lobbying for a pairing between Yaya Dub and Frankie Arenolli dubbed as the "YaKie" tandem, with the couple almost ended up getting married. Other events include Lola Nidora issuing labor challenges to Alden to prove his love for Yaya Dub, and the incompetency of the numerous Rogelios, Lola Nidora's bodyguards. The Kalyeserye's main storyline is the Cinderella-like forbidden courtship between the AlDub tandem, with its paramount goal being the first physical meeting of the two, a move continually opposed by Lola Nidora.
The AlDub couple's near-encounters on live television also became pivotal throughout the series. In the show's August 8, 2015 episode, which featured the first wedding between the "YaKie" tandem, Mendoza legitimately collapsed while performing on live television and was immediately rushed to a nearby hospital, resulting in an improvisation by the segment's remaining characters — Frankie (Manalo), Lola Nidora (Bayola) and Alden himself. Mendoza later revealed through her social media accounts that she experienced fatigue hours prior to the show. In its August 12, 2015 episode, Yaya Dub appeared at Broadway Centrum's TAPE Eastside Studio for her Cinderella-themed performance on Eat Bulaga!'s "Bulaga Pa More! Dabarkads Pa More!" segment. The episode marked as the closest rendezvous between the two, only to be interrupted by Lola Nidora, who played as an evil witch and forced Yaya Dub to leave in the middle of her performance.
The series reached the climax of its story on the October 24, 2015 episode entitled as Sa Tamang Panahon. Approximately 55,000 people gathered at the Philippine Arena to witness the most awaited meeting of Alden and Yaya Dub; the couple were able to see and interact with each other without any hindrance from Lola Nidora. One hundred percent of ticket sales (Php 14 million) was allotted for the AlDub Library Project, which aimed to build libraries for less fortunate schools across the country. With 41 million tweets within 24 hours, #ALDubEBTamangPanahon, the official hashtag of the event, became the third most tweeted topic for the TV category worldwide in 2015 and the most used hashtag within 24 hours on Twitter. The show garnered a 50.8% Mega Manila rating, becoming the highest-rated episode of Eat Bulaga! and the most watched show in 2015.
Kalyeserye temporarily ended on September 3, 2016 to give way to new segments. The story concluded with Lola Nidora and Lola Tinidora leaving to go to the United States. After a month break, the series returned on October 15, 2016. The storyline opened five years later with the three lolas returning to the Philippines and Alden asking them for Maine's hand in marriage. The week then focused on the couple's preparations for their marriage.
On October 22, 2016, two days before the anniversary of Sa Tamang Panahon, the wedding of AlDub took place at the Shrine of Jesus the Divine Word in Quezon City. #ALDUBWedding, the official Twitter hashtag for the awaited event, gained over 6 million tweets within 24 hours. The seemingly realistic wedding marked another milestone for the loveteam's story, sealing their marriage with a kiss.Yaya Dub
Portrayed by: Maine Mendoza
Yaya Dub is the female protagonist of the series and now the wife of Alden Richards Oct. 22.
Her full name, Divina Ursula Bokbokova Smash, is a playful reverse-acronym of Dubsmash, because she primarily communicates only by lip-synching audio clips of songs and speeches in the show. She only starts speaking using her real voice much later in the series.Day 64
She was initially introduced in the Problem Solving
segments as the snobbish nanny of Lola Nidora. In her first split-screen interaction with Alden Richards, her smiling at him garnered notice by the Eat Bulaga
Her parents are Ursula Palais (Isadora's daughter) and Teodoro "Dodong" Smash (Zobeyala's former gardener).Day 82
It is later revealed that Divina actually was the only granddaughter of the Zobeyala-De Explorer Triplets' adopted sister Isadora. Yaya Dub was abandoned as a child by her parents and grandmother Isadora,Day 81
so she had been with Lola Nidora for most of her childhood. She graduated in culinary arts and is currently studying for a second degree majoring in business administration.
Portrayed by: Alden Richards
Alden is now Maine's husband. He is a fictionalized version of actor/singer Alden Richards. Originally appearing as a talk show guest, he begins flirting with Yaya Dub and even tries to communicate with her using dubsmash.Day 1
He is the grandson of the very wealthy Lola Babah. Over the series, he goes through several challenges to prove his love for Yaya Dub.
Portrayed by: Wally Bayola; Maine Mendoza (young version, during Post-War Years in 1945)
Doña Nidora Esperanza Zobeyala Viuda de Explorer, more commonly referred as Lola Nidora, is Maine's former employer and adoptive grandmother.Day 1
She graduated from Ateneo de Municipal in Spain majoring in philosophy, language, culture and history. She also went to Universidad Central de Madrid in 1878, and during that time, she was given the Sobra Saliente
(Most Outstanding) Award. Lola Nidora is also a philanthropist and was one of world's wealthiest people in the 1900s. Lola Nidora was reportedly courted by such figures as Adolf Hitler, Charlie Chaplin, Albert Einstein, Antonio Luna, Ferdinand Magellan and Anselmo, but she repudiated them all. Her character is loosely based on Filipina actresses Celia Rodriguez and Jaclyn Jose. When she becomes stressed, she acts and talks like Filipino comedian Babalu. Lola Nidora initially does not approve of Alden's and Yaya Dub's romance and is the major antagonist during the first part of the series. Despite her strict demeanor, she imparts words of wisdom hoping that Yaya could learn from them.
Portrayed by: Paolo Ballesteros
Lola Tidora Zobeyala is Lola Nidora's triplet sister. She has a knack of revealing secrets and is into modern ideals.Day 35
She is also up-to-date with current trends, especially with regards to make-up and fashion. Tidora is in favor of Alden as a partner for Maine and often helps the couple with their courtship. Her signature expression is "Wooooh," imitating singer Regine Velasquez' high-pitched call.
Portrayed by: Jose Manalo
Lola Tinidora Zobeyala is the liberated and free-spirited triplet sister of Nidora and Tidora.Day 38
Tinidora briefly took care of the much younger Yaya Dub before the child's care was eventually left to Nidora. Tinidora was rumored to be Yaya Dub's real mother but she had denied the report as she believed the real mother of Yaya Dub is Isadora, their fourth and youngest sibling. Tinidora once revealed that she had a past relationship with a certain American named "Bill,"Day 65
but broke up with him after he tricked her into marrying a cactus around 90 years ago. This is why she always warns Rihanna not to be careful with her British boyfriend so as to have the same fate as hers. Tinidora is also in favor of Alden as a suitable partner for Yaya Dub, and often persuades Nidora to let the couple go on their dates. Lola Tinidora is often seen wearing a short skirt and going up ladders/stairs dancing to Mambo No. 5.
They are Lola Nidora's bodyguards and are always shown wearing matching light blue Barongs and sunglasses.Day 8
Lola Nidora also asks them to do menial tasks (like carrying her bag) but is frequently mad at them because of their incompetence. The actors who portray the Rogelios on-set are real-life bouncers who enforce crowd control in the barangay during the segment.
Eat Bulaga! hosts
The hosts of Eat Bulaga!
provide narration and commentary to the show. They include: Tito Sotto, Vic Sotto, Joey de Leon, Allan K and other members of the Eat Bulaga
family known as EB Dabarkads. Paolo Ballesteros and Jose Manalo occasionally appear as themselves when they are not playing character roles. The hosts often break the fourth wall in various instances as they interact with the characters. The panel also serves as additional comic relief and provides insights on the Kalyeserye's development.
Portrayed by: Jose Manalo
Gasgas Abelgas is an impersonation of a famous Filipino news reporter and host of ABS-CBN's S.O.C.O. (Scene of the Crime Operatives)
, Gus Abelgas.Day 11
He acts as a narrator when a Kalyeserye episode ends and summarizes the day's events. Gasgas is replaced by Ging-Ging. "
is the Filipino word for "bruises" and "scratches", which Manalo often uses as gag material, referring to his facial skin stricken with scars.
Portrayed by: Jose Manalo
Ging-Ging is a parody of a Batibot character, Ging-Ging. She acts as a narrator during the episodes where Lola Nidora reads her Secret Diary until she replaces Gasgas as a main narrator.
Portrayed by: Paolo Ballesteros
Gosgos is the female counterpart of Gasgas who occasionally replaces him when he is not available to narrate. She is the self-proclaimed wife of Gasgas. Later in the series, Gosgos introduces herself as Lola Tidora and is thus coined by Joey as Gasgas Songbird. The name Gosgos is derived to the Filipino term "gusgus" which means "dirty".
Portrayed by: Maine Mendoza (lip-sync)
, Wally Bayola and Alden Richards (voice overs)
Yaya Gasgas is another female "narrator" who appears as a substitute to Gasgas and Gosgos. On-screen, she recaps the episode by mouthing lines spoken by Bayola mostly off-screen. Richards has acted as the voice
over when Bayola is not present.
Portrayed by: Wally Bayola
Kiko accompanies Ging-Ging in some episodes.
Portrayed by: Maine Mendoza
She is a substitute "narrator" for Ging-Ging while Lola Tinidora is absent. Other spellings include Maginging, Mingging, and Pabebeng Mengging.
Portrayed by: Jose Manalo
Singaw is a parody of an Encantadia character, Imaw. He acts as a guest narrator for Ging-Ging before the episode ends at one time. "
is the Filipino word for "steam".
Portrayed by: Wally Bayola
Doktora Dora de Explorer is an albularyo
(quack doctor) and originally part of the Problem Solving
segment, but she left to attend a seminar in South Africa. Her character is later brought back as one of Lola Nidora's grandchildren.Day 16
It is revealed that Dora is an AlDub fan and that Doktora and Yaya Dub are childhood friends. Doktora returns from time to time to visit her grandmother and her grandaunts, and usually gives them her concoctions called DDD, or Doktora Dora Drinks. Her name is based after the cartoon character Dora the Explorer.
Portrayed by: Jimmy Santos
Lola Nidora's initial love interest who also uses Dubsmash as a way of communicating with Nidora.Day 4
His pairing with Lola is called the "Lommy" tandem, a portmanteau of their names. Jimmy is sometimes part of the commentary at the Broadway studio.
Portrayed by: Jose Manalo
Frankie Amoi Arenolli was born in Turin, Italy. He is an arrogant and boastful Filipino-Chinese-Italian heir who only wants to get married so that he can finally get his inheritance from his family.Day 18
He is the grandson of Doña Guada Sevilla de Arenolli and the son of Don Francisco "Franing" Arenolli. He is also the owner of the "Largest Wine company in Italy world" and "Arenolli Airlines". He claims to be so rich enabling him to be an avid shipwreck collector. Lola Nidora arranged his marriage with Yaya Dub in exchange for the ransom money for the "Book of Secrets." After his wedding failed to proceed, Frankie heads back to Italy. He later returns, Day 114
and eventually meets Cindy Kournikova and develops a crush on her. His name "Amoi Arenolli" is a pun on the phrase amoy arinola
which loosely translates to "smells like an urinal."
Portrayed by: Wally Bayola
DuhRizz Maine de Explorer, also known as "Duh", is the rich, liberated, socialite granddaughter of Lola Nidora.Day 29
She lives in New York and has decided to return to Manila to visit her sick grandmother. She has a crush on Alden and hates Yaya Dub, whom she sees as a rival. DuhRizz is later revealed to be the mastermind of the couple's abductions.Day 51
Portrayed by: Sebastian Benedict
Bae-by Baste is the 3-year old nephew of Alden. He is Alden's mini version and sometimes becomes his stand-in when Alden is absent.Day 35
The name Bae-by is portmanteau of Bae (slang for babe) and baby.
Portrayed by: Ryzza Mae Dizon
Yaya Luvs is Yaya Dub's best friend at the Broadway studio.Day 70
She's a kid version of Yaya Dub and also uses Dubsmash to communicate.
Portrayed by: Paolo Ballesteros
Lola Isadora Palais is Nidora, Tidora and Tinidora's estranged and adopted sister, and is the biological grandmother of Yaya Dub.Day 81
Portrayed by: Wally Bayola
Maria Rihanna Valenciana is the current mayordoma
(main chambermaid) of Lola Nidora's mansion.Day 60
She is also Yaya Dub's best friend and supports Alden's and Yaya's romance. She is currently in a long-distance relationship with her British chatmate named "Harry".
Portrayed by: Ai Ai delas Alas
Doña Barbara Laticia Rockefeller Viuda de Faulkerson is the half-Russian and half-Waray grandmother of Alden. She is the very wealthy wife of Babancio Lucas "Babalu" Faulkerson and Lola Nidora's rival. Day 109
The flamboyant grandmother does not approve of Yaya Dub as Alden's partner, and tries to set her grandson up with a Russian model and Harvard graduate, Cindy Kournikova. Lola Babah also happens to be the mortgage holder of the Zobeyala' residence, therefore escalating her rivalry with Lola Nidora.
Portrayed by: Alina Bogdanova
Cinderella "Cindy" Kournikova is a young and beautiful Russian model whom Lola Babah favors to be Alden's girlfriend.Day 107
Cindy has traveled to Milan, Tokyo, Paris and New York for her work. She studied Culinary Arts majoring in Economics, and International Relations with a minor in Financial Accounting and also majored in Management Communication at Harvard University. She becomes Yaya Dub's rival when she briefly got engaged to Alden upon Lola Babah's direction. However, she later meets the Frankie Arenolli and the two become close.
Portrayed by: Corbin Edmonds, Kyle Perry, and Joco San Juan
They are Lola Tidora's bodyguards and her own version of the Rogelios. They are much younger, handsome, fit and better dancers compared to Nidora's bodyguards. Their uniforms are white shirts, jeans, and they also wear black shades.
The Quandos are Lola Tinidora's own bodyguards that started out as just a trio similar to Nidora's "Rogelios" and Tidora's "Bernardos". They are depicted as zombie-like and wear similar white Barong Tagalogs. The Quandos continuously increase their numbers by every episode as Tinidora jokingly states that she recruits additional Quando members by "exhuming them from the nearest cemetery." They were also referred as "The Walking Deads" or "Quandeads" by Joey de Leon.
They are the unnamed motorcycle-riding individuals who stole the Book of Secrets/Secret Diary
from Lola Nidora. It is unknown if they are also the same individuals who Alden frequently orders to deliver his gifts to Yaya Dub in some episodes. They are sometimes referred to as "Riding-in-Tanders" by Bossing Marvic.
Portrayed by: Paolo Ballesteros
Doña Ariana Miley Zobeyala is the mother of Nidora, Tidora and Tinidora and the sister of Tiya Bebeng. She is very strict and does not approve Anselmo as Nidora's partner because of his lower class and provincial background. Her appearance is loosely based on Miss Minchin from Princess Sarah
and the late Bella Flores.
Portrayed by: Alden Richards (young version, during Post-War Years in 1945); Eddie Gutierrez (present day)
Anselmo is one of Lola Nidora's love interests during her younger days in 1945. Doña Ariana, Nidora's mother, rejects him because of his lower social status and his small-town upbringing. He is Nidora's most beloved suitor. It is later revealed that Anselmo has a brain tumor, which may explain his constant eye twitching, but the fact is kept secret from Nidora.
Portrayed by: Ann "Hopia" Boleche
Beyonce, or Yaya Mot, is the main chambermaid of Doña Ariana's mansion. She speaks poor English and is being maltreated by Ariana for permitting Nidora to see Anselmo. She is the predecessor of Rihanna Valenciana and also a grandmother of Yaya Glo/Gluta who would later audition for becoming a new kasambahay
for Lola Nidora's mansion. Beyonce's nickname "Yaya Mot" is derived from the word yamot
(lit. meaning "annoy") and her appearance is loosely based on Becky from Princess Sarah
Portrayed by: Allan K
Caitlyn "Dudang" Smash is a rich businesswoman who is the second wife of Dodong and Yaya Dub's stepmother. She visits her stepdaughter and the three lolas Nidora, Tidora and Tinidora during Divina's birthday week. Initially as an elderly, she didn't bear any children. Caitlyn's nickname "Dudang" is derived from the word duda
(lit. meaning "suspicious").
Portrayed by: Mike "Pekto" Nacua
Cookie is the temporary caretaker of Lola Nidora's mansyon who meets Nidora and Tinidora. She is the one who is seeking for Divina as a new owner of Nidora's mansion. Cookie leaves the mansion to Divina, Nidora and Tinidora after the ownership of the mansion has returned to Nidora. The character reprises from the defunct gag show Nuts Entertainment
Portrayed by: Boobay
Yaya Pak is one of applicants for the position of the new nanny in the Zobeyala household. She fights off the Rogelios before proceeding to Nidora. Yaya Pak becomes the new Yaya after defeating Lola Tinidora in an arm wrestling contest.
Portrayed by: Sinon Loresca
Rogelia is the gay version of a Rogelio who is willing to apply as new bodyguard for Lola Nidora. Nidora initially thought of him as a muscular man much like the rest of the Rogelios, until Tinidora drops a metal tray which made him shocked, revealing his gay personality.Day 222
Kalyeserye utilizes a number of songs while Alden and Yaya Dub communicate through split-screen. The most used songs for their lip-synch interaction include "God Gave Me You" by Bryan White, "Thinking Out Loud" by Ed Sheeran, "Twerk It Like Miley" by Brandon Beal, and "Fantastic Baby" by BIGBANG. Alden even sang "God Gave Me You" live before going to Lola Nidora's mansion to visit Yaya Dub for their second date. Yaya Dub and Alden frequently dance in celebration to the tune of "Fantastic Baby". In one episode, the couple also sang "Wish I May," which is included in Alden's album, using their own voices and not via Dubsmash/lip-synch as they usually do in the show.
There are also songs being played often (theme music) when either one or all of three sisters, Nidora, Tidora, and Tinidora, enter or exit their scene. Towards the end in most of the episodes of Kalyeserye, the three sisters pose a la Charlie's Angels with "Wannabe" by Spice Girls being played in the background. While entering her scene, Tinidora and her Quandos would dance to the tune of Lou Bega's version of "Mambo No. 5." Tidora, before entering the scene, was always shown lip-synching to Mariah Carey's various songs. The chorus of the song "Dessert" by Dawin is played when Nidora enters the scene or is feeling very happy. The chorus of "Macarena" by Los del Rio is played when Isadora is entering into the scene. The chorus of "Fashionista" by Jimmy James is played when Cindy is entering into the scene while modelling.
Prior to the second incarnation, a new set of songs were used during the entrance of Yaya Dub and the Lolas such as "Work" by Rihanna and "Focus" by Ariana Grande.
Currently, a new set of songs are used during the entrance of the Lolas such as "Choopeta" by T-Rio (covered by Leticia) and "Halukay Ube" by SexBomb Girls.
Kalyeserye proved to be a success in both broadcast television and social media. The segment helped boost the show's ratings, the August 12, 2015 episode of Eat Bulaga! posted a 36.1 rating in AGB Nielsen's overnight measurements among Mega Manila households, this became the show's highest rating for the year. The AlDub couple became an overnight phenomenon on both television and social media. The pivotal wedding episode between the YaKie tandem on August 8, 2015 scored a 32% percent rating and a 300% increase in viewership for Eat Bulaga!, according to the Nielsen ratings conducted by AGB Nielsen Philippines. On a weekly survey by Kantar Media Philippines, the tandem was cited in helping the program to become a number one daytime program for weeks. According to AGB Nielsen's research, Eat Bulaga!'s August 12, 2015 episode marked the first time that show reached the all-time high in viewership for the year with a 36.1% rating, which was mainly alluded to the tandem's near-meeting. More than a month later, on September 26, 2015 during the tandem's second date, Eat Bulaga!'s broke their previous record with a 45.7% rating. Almost a month later, Eat Bulaga breached the 50% mark at 50.8%, superseding their previous turnout.
Eat Bulaga! director Poochie Rivera also theorized that the coupling's successful response from audiences was because of the Filipinos who can relate with their predicament. He remarked "People who have partners who work abroad often communicate and pursue their relationship online, through Skype or FaceTime." Pauleen Luna, a castmember of Eat Bulaga!, commented that AlDub "has brought a different kind of energy to the show." Anna Leah Sarabia, a Filipino anthropologist, cited the "Kalyeserye"'s use of fairy tale and soap opera's tropes helped in tandem's increasing popularity, saying that "It's a 'Cinderella' story that's fake and true-life at the same time." Filipino television executive Malou Choa-Fagar also cited the unpredictable nature of the Kalyeserye had largely contributed to the AlDub success. In social media site Twitter, hashtags with AlDub became top trending topics in both the Philippine and Worldwide trends. Various outlets also lauded the show's use of old and new media for the AlDub tandem, which also pulsated in raising the value of the Dubsmash app in the Philippines. The popularity of the tandem even reached some schools and became a topic discussed in classrooms; for instance in a University of the Philippines Diliman Filipino class. Several Filipino politicians also referenced the AlDub couple in various interviews: Ralph Recto cited the tandem as a symbolism regarding the Philippine Land Transportation Office license plates, while Mar Roxas also referenced AlDub in his 2016 presidential campaign.
The August 22, 2015 episode earned positive feedback from Catholic Bishops' Conference of the Philippines (CBCP) and Radyo Veritas via Twitter for highlighting Filipino love, responsibility and marriage moral standards. Recently, Mendoza (as Yaya Dub), Bayola (as Lola Nidora), Eat Bulaga and TAPE Inc. were awarded by the 1st Catholic Social Media Awards for promotion of values. Maine Mendoza was also awarded the Gintong Kabataan Award by the Provincial Government of Bulacan.
Professor Randy David of the University of the Philippines, in his Philippine Daily Inquirer column Public Lives last August 23, 2015, wrote about the depth and significance of Maine Mendoza's voice/mime characterization of Yaya Dub, challenging us to look deep within our own nature, who we really are when we are not performing:
Indeed, we may as well ask the same question of ourselves: Who are we when we are not performing? I think that if there is anything that Yaya Dub has shown us, it is the stereotypical and "mediatized" nature of our emotions and modes of expression. In that sense, we are performing all the time. What we think are spontaneous feelings that we communicate from the depth of our beings are really nothing but ready-made emoticons that other people have deployed in various other contexts. The shock of that recognition, I am certain, is what sustains the fascination with Yaya Dub. She gets behind all of us, and lip-syncs the standard texts of our private selves—our insecurities, anger, celebratory moments, and frustrations. Beneath the performance is parody of the highest type.
The segment is also a frequent Twitter trending topic while the abridged versions uploaded in Eat Bulaga!'s Facebook page and highlights on GMA Network's YouTube channel had become viral. From July 27, 2015 to August 26, 2015, 16 out of the 30 Philippine trending topics are from the show's AlDub tandem.
On August 29, 2015, 3.5 million messages were sent on Twitter with the hashtag #ALDUBMaidenHeaven, a record number of tweets in the Philippines about a single subject. This amount, which was achieved in one day, exceeded the number of Tweets sent with the hashtag #PapalVisit, during Pope Francis's January 2015 visit in the Philippines, a predominantly Catholic nation. However, the October 24, 2015 record with the hashtag #ALDubEBTamangPanahon currently stands as the most tweeted at 41 million, beating the 2014 World Cup match between Brazil and Germany.
The success of the AlDub tandem also contributed to the careers of Richards and Mendoza. The AlDub's success has helped Richards secure a four-year film contract with APT Entertainment, while the Philippine Basketball Association team Barangay Ginebra San Miguel and Mahindra Enforcers was also reported to have been considering inviting Mendoza as their muse for the 2015–16 PBA season, but she refused. Mendoza and Richards also appeared in separate profile interviews regarding the AlDub's success on the television program Kapuso Mo, Jessica Soho. Tuviera also revealed in an interview about a possibility of making 2015 feature film starring the AlDub couple. Another report also confirmed that Richards and Mendoza will be part of 41st Metro Manila Film Festival entry My Bebe Love starring Vic Sotto and Ai Ai delas Alas.
In an interview with Startalk, Richards revealed that he did not expect the success of the show/segment and is overwhelmed by the popularity of the AlDub tandem. In other interview, Richards revealed that he is open to the possibility of AlDub to star in a movie or TV show.
To date, Mendoza has appeared in advertisements for 555 Sardines and O+ Ultra (with Wally Bayola in his Lola Nidora character), while both Richards and Mendoza have appeared together for McDonald's Philippines' promoting their Chicken Fillet ala King product, Talk 'N Text's Extend promo, Zonrox Plus Thick Bleach and Bear Brand Adult Plus.
Since after the Tamang Panahon event, Mendoza started her co-hosting stint in Juan For All, All For Juan segment and briefly ATM with the Baes segment with Alden Richards in Eat Bulaga!. Mendoza and Richards have their first photoshoot for the upcoming movie My Bebe Love, alongside Vic Sotto and Ai Ai delas Alas. Mendoza makes her television drama debut as Chef Elize in Princess in the Palace which stars Ryzza Mae Dizon.^ "Day" refers to an episode in the Kalyeserye series.