City Vancouver, Washington | Branding 105.9 The Brew | |
Broadcast area Portland, Oregon
Salem, Oregon
Vancouver, Washington Slogan Portland's Rock Station Frequency 105.9 MHz (also on HD Radio) Translator(s) 104.5 K283BL (Portland, relays HD2)
103.7 K279BO (Portland, relays HD3) | ||
KFBW is a commercial radio station in Vancouver, Washington, broadcasting to the Portland metropolitan area on 105.9 FM. Owned by iHeartMedia, Inc., the station airs a "Gen-X" type classic rock format with emphasis on the late 1970s, 1980s, 1990s and early 2000s, branded as "105.9 The Brew". The transmitter is located in Portland's west hills; their studios are in Tigard, Oregon.
Contents
History
The station was initially licensed to the Cincinnati, Ohio-based Citicasters as of February 1996, when that broadcasting group was acquired by Jacor Communications. The station has had seven call signs since mid-1998. While owned by Jacor, it changed call letters to KXMX. When Jacor sold it to Clear Channel Communications, the call letters changed to KKLQ. In August 2000, it switched its call letters to KBET. The station officially signed on air with a modern adult contemporary music format branded as "Star 105.9" on February 5, 2001; to match the format, the call letters changed to KSTE-FM. It is also noted that the station used the same logo and slogan as Los Angeles station KYSR. At that time, both stations aired a Modern AC format.
On June 21, 2002, KSTE-FM dropped the modern adult contemporary music format, likely due to lackluster ratings and direct competition from cross-town KRSK, which aired a similar modern adult contemporary music format. KSTE-FM then began stunting with short clips of almost all music genres branded as "Quick 106" (this stunt was used earlier in the year on KJR-FM in Seattle).
On June 25, 2002, KSTE-FM adopted a classic hits music format branded as "The River". A change of call letters followed on June 28, 2002 to KRVO to better match "The River" branding.
On November 4, 2005, KRVO changed formats yet again, adopting the smooth jazz music format that the Portland metropolitan area was lacking since the demise of KKJZ (now KLTH) on February 1, 2002. A change of call letters to KIJZ was made to match the name of the format and new branding as "Smooth Jazz 105.9", a format now heard on sister station KKCW's HD2 subchannel.
On August 30, 2007, KIJZ changed their format back to classic hits, with the slogan "Kool 105.9" and changed their call letters to KQOL on September 5, 2007. The music, originally heavy on music from the 1970s and early 1980s, was shifted in spring 2008 to more of an evenly 60s/70s based format. After Clear Channel purchased KLTH and its classic hits format from CBS Radio in April 2009, it is now in the same building as KLTH.
On May 6, 2009, KQOL began stunting, directing listeners to KLTH. On May 8, KQOL launched an 80s-based classic rock format and adopted its current branding "105.9 The Brew". The station changed their call letters to KFBW on June 2, 2009 to make it branding-appropriate. As of 2011, it began to expand its library to include tracks from the late 1960s, 1970s and early 1990s, along with the new slogan "Next Generation of Classic Rock" to reflect the adjustment. In the fall of 2013, KFBW adjusted its slogan to "Real Classic Rock". In January 2014, KFBW adjusted its slogan again, this time as "Portland's Rock Station".
Branding
KFBW-HD2
KFBW-HD2 features a Contemporary Christian Music format from the WAY-FM Network. Its programming can also be heard on local translator K283BL 104.5 MHz in Portland, owned by the WAY-FM Network.
KFBW-HD3
KFBW-HD3 features a classic country format branded as "103.7 The Legend" and is simulcast on FM translator K279BO 103.7 FM in Portland, owned by Educational Media Foundation.