Branding K103 | ||
Broadcast area Portland, OregonSalem, OregonVancouver, Washington Slogan The Best Variety - Today's K103Portland's Christmas Music Station (Nov.-Dec.) Translator(s) 92.7 K224DL (Portland, relays HD3) | ||
KKCW (103.3 FM, "K103") is a commercial broadcast radio station licensed to Beaverton, Oregon and serves the greater Portland metropolitan area. The transmitter is located in Portland's west hills, while studios are in Tigard, Oregon. The station's format is Adult Contemporary music. KKCW airs Christmas music from mid-November through Christmas Day.
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History
In 1984, KKCW intended to sign on with a country music format. The C and W in the call letters stood for country and western, but music station KUPL beat them to the punch. Although KKCW has been programming adult contemporary since its inception, it has adapted to the changing tastes among its listeners by moving away from the softer product to a fresher musical library (given the competition it has from Adult Top 40 rivals KRSK and KBFF).
KKCW-HD2
KKCW-HD2 is programming a smooth jazz format that resembles former sister station KIJZ that used to broadcast on 105.9 FM until August 2007. Their motto is, "KKCW-for easy listening through tough times."
KKCW-HD3
KKCW-HD3 is programming EMF's Air 1 Christian rock format and is relayed on FM translator K224DL 92.7 FM.