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Industry Buying and selling toys Products Pools, Toys, Toys y Childcare Brands Model movil (Small size toy vehicles, child radio control vehicles),Natur Play (Traditional wooden toys),NY Fashion toys (Handicrafts, toy utensils for the home),Pelucheto (Plushes), Pequebanda (Musical toys and instruments), Rider trike (Big size toy vehicles), Piccolo toys y Cuore baby (Childcare),Twinah, Xhary y Cocosito (Dolls),Xturnos (Board games, strategy games),Bricodedos (Handicrafts and molding) ,Coleprofe (School supplies),Disonil (Customes)Deportoys, Diverbeach and Divergarden Outdoor products, pool, camping and garden. Website juguetilandia.com (e-commerce Spain)juguetilandia.fr (e-commerce France)juguetilandia.be (e-commerce Belgium)juguetilandia.lu (e-commerce Luxembourg)juguetessomosnosotros.com (Oficial Blog Juguetilandia (Spanish)) Motto If you think of toys, you are thinking of juguetilandia Profiles | ||
Juguetilandia is a Spanish company dedicated to the marketing of toys, costumes, gifts, outdoor and beach products whose headquarters is located in Finestrat (Alicante). The company has more than 50 retail outlets spread throughout Spain as well as its own E-commerce website.
Contents
Origins and history
The family Pastor, consisting of four siblings coming from the industrial village of Onil in the Province of Alicante, started its journey in the sector in the 1970s. The entrepreneurial spirit of Agustín Pastor Beneyto focused on several weekly marketplaces located in many Valencian towns. Every day, in a different place of the Valencian Community, Agustín and his sons strived to offer and sell a large variety of dolls, toys and games which were made in the 'Toy Valley'- inland region which include the villages of Ibi, Castalla and Onil-, from where the family left at dawn every day. Besides these traditional marketplaces which took place every morning, the family Pastor spent the afternoons negotiating at different wholesalers growing to more than 1000 customers spread from the Costa Dorada to La Manga del Mar Menor.
In the mid 80s, during the Christmas campaign every December, this business began to focus on temporary shops, which now represents the core concept of Juguetilandia to meet the Christmas demand. In 1987, the first Juguetilandia store was opened in Altea, Alicante, which led to a business model focused on fixed physical points of sale, large surfaces identifiable under the same distinctive logo "JUGUETILANDIA".
The expansion continued in the early 90s along the Costa Blanca, establishing stores in Denia, Elche, Benidorm, Torrevieja, Calpe and Gandia. In the late 90s and during the early 2000s the company decided to expand beyond Valencian borders and continue its growth throughout mainland Spain, with new openings in different regions such as Catalonia, Murcia, Andalusia, Madrid, Castile and León, Castilla La Mancha and Aragon. All this expansion led Juguetilandia to win several awards such as 'The entrepreneur's award' of La Foia de Castalla in 2011.
In 2015, Juguetilandia opened new stores in Granada, San Sebastián de los Reyes, Don Benito, Mérida, Sagunto and Dos Hermanas, reaching 50 stores.
Since 2006 the main warehouse which is 15,000 m2, from where the goods are stored and distributed to all the establishments is located in Onil (Alicante).
Franchise
Since 2013, Juguetilandia has decided to focus on a new business model that enables young and new entrepreneurs to establish their own Juguetilandia franchise. This franchise, one of the most attractive solutions for self-employment, allows the franchisee to acquire the experience and necessary know-how for the development of daily activities under Juguetilandia's national prestigious brand. Juguetilandia franchisees receives continuous training and support from the head-office and have at their disposal the exclusive toy brands of Juguetilandia and the most famous TV brands, all at the best value.
The Juguetilandia franchises are offered in two store formats:
- Juguetilandia Junior shops with surfaces between 100 m2 and 400 m2,
- Juguetilandia shops with surfaces of more than 400 m2.
Franchising Master
Currently Juguetilandia has its network of physical stores in Spain but has programs to expand its business model to other European countries, where it is already selling toys through its website. Among the most interesting destinations of the brand in addition to European countries, are Latin American countries such as Colombia, Chile, Peru, where it already has trade delegations.
E-Commerce
The new 'virtual' tendency and the growing demand in the online world, led to Juguetilandia.com's presence on the internet in 2008, enabling it to reach out to the entire Spanish territory. In 2014, Juguetilandia.com crossed the Spanish borders delivering orders to countries like France, Luxembourg, Belgium, Italy, Germany and England in a maximum delivery time of 72 hours.
In 2013 and 2014 Juguetilandia.com won the 'E-Commerce award' for the best virtual store dedicated to Toys and Hobbies in Spain.
Geographical Presence of Juguetilandia
Actually,
Own brands
Currently, Juguetilandia sells its entire range of products under a number of registered trademarks fulfilling children's safety and quality standards. These brands are: