Type Private Products Rum Founded 1938, Caracas, Venezuela | Industry Distilled beverages Founder Alejandro Hernandez Parent organization Diageo | |
 | ||
Headquarters Ocumare del Tuy, Venezuela | ||
Guaco industrias pampero
Industrias Pampero, C.A. is a Venezuelan rum distiller, and a subsidiary of Diageo. It was founded in 1938 and produces a range of rums, including a white rum Pampero Blanco (used to make cocktails), an aged rum Pampero Especial (a blend of dark Venezuelan rums aged for two years in oak casks), and an aged rum Pampero Aniversario (sold in a brown leather pouch).
Contents
Pampero's main markets are Italy, Spain and Venezuela. Its main production plant is located at "Complejo Licorero del Centro", in Ocumare, Miranda state, in the region of the Tuy river valleys, in the central plains.
Cu a de industrias pampero
Name
"Ron Pampero" is typically known by Venezuelans as "Caballito Frenao" (literally "Restrained Horse" but in this context "Rearing Horse"), in reference to its popular brand logo, a cowboy sitting astride a rearing horse in the Venezuelan plains, a scene comparable to that of the gaucho from the Argentinian plains, or Pampas, so therefore its name ("Pampero" literally means "from the Pampas", although the Venezuelan plains are called "Los Llanos").
History
Pampero was founded in 1938 by Alejandro Hernández, the son of a fisherman from Isla de Margarita.
In 1991, Tamayo sold 95% of Industrias Pampero to the United Distillers subsidiary of Guinness Brewery for £45 million.
Products
Pampero rums, being aged, have a golden color that comes from having been matured in oak casks for several years, the duration depending on the type of rum.
Current Pampero products include: