Incredibad

Background

The comedy group was formed by the three friends while in junior high school in the mid-1990s in Berkeley, California. By the turn of the millennium, the three struggling comedy writers graduated from college and created a website, the Lonely Island, to house their self-produced skits and video experiments. Short movies including everything from cartoons assembled from clips of old Nintendo games to satirical rap videos in the styles of their favorite hip-hop artists. "Honestly, almost every single one of the films was done at like 4 in the morning, kind of drunk," recalled Taccone. The Internet allowed the three to develop their comic voices without the pressure of having to deliver professionally polished work. The videos provided the team with new opportunities: they landed an agent and pilot deals with Comedy Central and Fox, after which the group relocated to New York City. The three soon landed writing jobs for the 2005 MTV Movie Awards. Hosted by Saturday Night Live alum Jimmy Fallon, Fallon was impressed by the group's material and recommended them to Lorne Michaels, creator and executive producer of Saturday Night Live. The group spent four days frantically writing in preparation for Samberg's audition as a cast member, which he "nailed". "There were about three days where we were facing the possibility that we might have to split up," said Samberg. "It was the biggest relief ever." In September 2005, Andy Samberg joined the cast of the show for its 31st season, with Schaffer and Taccone hired as writers for the series. Samberg became a rookie on the show, toiling long hours to earn a spot in a skit or two.

Along with cast member Chris Parnell, the group wrote "Lazy Sunday" on the evening of December 12, 2005. They recorded the following night in the office The Lonely Island occupied together, using a laptop Taccone bought on Craigslist. Whilst colleagues were rehearsing and rewriting that Saturday's show, the group spent the morning of December 15 shooting their video with a borrowed camera. The video was shot around Manhattan using multiple low-budget techniques. Schaffer spent the entire next night (into the morning) editing the video and working with technicians to bring it up to broadcast standards. In the moments preceding the show's live performance and broadcast, the team learned from Michaels that "Lazy Sunday" would be shown on that night's show. The three comedians were very worried about how the video would be received by the studio audience, but were relieved when the episode received a positive response. By the next morning, the video was a national cultural sensation, with congratulatory phone calls delivered from friends for "breathing fresh air" into the show. The rap began to be played on radio stations and in bars, bringing the group to superstardom overnight. When "Lazy Sunday" first aired, the group was basically unknown to even the show's most devout fans, but afterward, was given national exposure.

Development and release

Many of the songs on the album debuted on Saturday Night Live as SNL Digital Shorts. The tracks that originally premiered as digital shorts on the show were licensed to Universal Republic from NBC and Broadway Video, although Universal Music retains phonographic copyright of these works. The music videos for songs "Lazy Sunday," "Like A Boss, "Jizz in My Pants," "I'm on a Boat," "We Like Sportz," "Boombox," and "Dick in a Box" are all available for viewing in HD on YouTube. The album is also available on vinyl. iTunes and YouTube are the primary distributor of the album's accompanying music videos.

Prior to the album's release, "Jizz in My Pants" sold 76,000 downloads in its first two weeks of availability.

The song "Iran So Far," featuring Adam Levine, was supposed to be the 18th track of the album, but the rights could not be secured because of the Aphex Twin sample used in the track. About this, Taccone said,

Samberg added, “For the record, Aphex Twin was super cool about the whole thing. It was the label [Warp Records].” The Lonely Island is considering doing some live appearances to promote the album but scheduling around Saturday Night Live is a challenge because it takes priority.

Critical reception

The New York Times gave the album a positive review, including the album on its Critics Choice list of the week, only taking issue with the group’s no-fi pre-Saturday Night Live material. Rolling Stone gave the album three out of five stars, calling it "the new frontier of 'White and Nerdy'." All Music gave the album four out of five stars, calling it a "fully committed comedy album...that's just as hip, inventive, and inappropriate as [the group's] digital shorts." Billboard magazine said the album shows the band's "deft handle on musical parody." The New York Observer remarked that the album "manages to avoid most of the pratfalls inherent within the genre," and called the music "wildly catchy," although it did acknowledge that "most of it has been heard before" making it less desirable to buy. Hip Hop DX said that "as a comedic display, Incredibad comes pretty close to impeccable; as a proper album it's less rewarding," and concluded by saying, "It’s nice that someone finally cares enough about [hip hop] music to mock it properly."

Chart position

The album debuted on the Billboard 200 album chart at #13, with first week sales of 48,000.

It was the eighth best selling rap album of 2009 and sold 246,000 copies.