Name Guy Degrenne | ||
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Pub guy degrenne 1980
Guy Degrenne (August 3, 1925 in Tinchebray (Orne) – November 7, 2006) was a French businessman specialised in cutlery and silverware. He has founded the Guy Degrenne group, since 1987 a subsidiary of holding 'Table de France'.
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Biography
Guy Degrenne attended college St Joseph in Caen, then studied at ESSEC Business School, and took up his father's steel factory (at Sourdeval) in 1948.
Guy Degrenne first has war-left steel parts collected, and turns them in stainless steel dishes, with instant commercial success. By 1958, Guy Degrenne sets up a tableware business, then by 1963 ushers in the luxury tableware business, in copying the standards of Parisian goldsmiths.
In 1967, part of the production is moved to a new factory in Vire (Calvados). His business then employs about 600 workers. In 1978, Degrenne meets national recognition with a popular advert reminiscent of his school years : a headmaster catches young Degrenne drawing dishes in his notebooks margin, and then warns him against ill-success (Ce n'est pas comme cela que vous réussirez dans la vie).
