Haderer trifft gebr der stitch
Gebrüder Stitch is an Austrian manufacturer of organic jeans made to measure, founded in 2010 and based in Vienna.
Contents
Gebr der stitch puls 4 14 11 2012
Company
The name is a compilation of an old fashioned German expression for "brothers" and the English term "Stitch". The two founders — Michael Lanner and Moriz Piffl-Perčević — are not real brothers, but two former marketing guys were fed up with their jobs and decided to start manufacturing custom made jeans. They went to study in Chinese, Italian and Hungarian factories, in German and French trade shows as well as in several workshops for cutting, sewing, creating used effects, counseling customers and designing pants.
Finally, Gebrüder Stitch rented a former art gallery and started their business. They are located in Vienna's 7th district, called Neubau. It is densely populated and was the first district of Vienna with a Green majority and a district director from this party. This district has a lot of alternative companies and tries to implement new forms of neighborhood networks. Due to the lack of parking space and for reasons of sustainability most inhabitants use either public transports or bicycles. Gebrüder Stitch offer several designs for so called Radljeans (Jeans for cyclists).
During the Vienna Design Week in 2012, the company temporarily opened a Coffee Shop called Vollpension (Full pension) run by senior citizens and acclaimed wide popularity within the district. This project was repeated in 2014 with stops all over Austria, i.e. in Bregenz, Linz, Salzburg and Graz. Currently the seniors are looking for a permanent shelter.