Fashion Targets Breast Cancer is a charity campaign originally launched in the UK in 1996 by Breakthrough Breast Cancer, and now operated under the charity's new name Breast Cancer Now. Corporate partners for the campaign represent famous high-street brands, including M & S, Topshop, and River Island. M & S has sold a wide range of charitable women's clothes for Breast Cancer Now for many years. The campaign is best known for its famous 'target' logo T-shirt designed by Ralph Lauren. Since 1996, Fashion Targets Breast Cancer has raised over £14 million to fund pioneering breast cancer research.
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