Ericameria palmeri

Ericameria palmeri (Palmer's goldenbush) is a North American species of flowering shrubs in the daisy family. It is native to southern California in the United States and to the state of Baja California in Mexico.

Ericameria palmeri is a branching shrub sometimes as much as 400 cm (over 13 feet) tall. Leaves are linear to narrowly oblanceolate. One plant can produce many small, yellow flower heads, each containing 2–8 ray florets and 6–20 disc florets.