Coolaid

Updated on Dec 20, 2023

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Genre West Coast hip hop Label Doggystyle eOne		Length 77:09
Released July 1, 2016 (2016-07-01) Studio Doggystyle Studio Records (Diamond Bar, California) Producer Snoop Dogg (also exec.) Avenue Beatz Bongo Cardo Cubeatz Daz Dillinger Dazmin J Dilla Jazze Pha Just Blaze KJ Conteh Los L-Finguz Musicman Ty Nottz Powered By Raw B Rockwilder Snagz Soopafly Swizz Beatz Timbaland

Coolaid is the fourteenth studio album by American West Coast hip hop recording artist Snoop Dogg. It was released on July 1, 2016, by Doggystyle Records and eOne Music. Recording sessions for the album took place during 2015 to 2016 at the Doggystyle Studios Records, in Diamond Bar, California. The production on the album was handled by Snoop Dogg and other record producers, including Just Blaze, Swizz Beatz and Timbaland. Snoop Dogg also enlisted a variety of guest vocalist such as Too $hort, Swizz Beatz, Jeremih, Wiz Khalifa, Trick Trick, E-40, Jazze Pha, Suga Free and October London, among others.

The album title was revealed during the late-night talk show Jimmy Kimmel Live! on June 2, 2016. The lead single "Kush Ups" was released on June 7, 2016. It was followed by the single "Point Seen Money Gone", which was released on June 27. Coolaid is Snoop's first hip hop album in five years and is the follow-up to his thirteenth studio album Bush (2015). The album received positive reviews from music critics, who praised Snoop's technical rapping abilities and production choices.

Background

On March 5, 2016, the Billboard magazine released an interview, in which a producer Just Blaze, said that he was working on the new Snoop project. In May 2016, Snoop Dogg announced that his album would be released during the summer of 2016.

Release and promotion

After releasing a funk solo album, Snoop Dogg returned to rapping with the songs "Back Up" and "I'm from Long Beach". On April 20, 2016, Snoop released the song, called "Late Nights", which was released in commemoration of 4/20. The song was produced by Mike WiLL Made-It. On May 16, 2016, Snoop announced that the new album will be released on July 1, 2016. On June 2, 2016, Snoop Dogg announced the title to the album, Coolaid, while performing the songs "Fireworks" and "Legend" on Jimmy Kimmel Live!. The artwork created by frequent Snoop collaborator, Darryl "Joe Cool" Daniel and Justin Roach, was released on the same day. The cover art for Coolaid, harkens back to the illustrated stylings of his previous releases Doggystyle (1993) and Tha Last Meal (2000). Coolaid was made available for streaming on Apple Music on June 29, 2016. The album was released for digital download on July 1, 2016. The physical version was released July 15, 2016.

Critical reception

Coolaid received positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from critics, the album received an average score of 68, which indicates "generally favorable reviews", based on 8 reviews. Writing for Exclaim!, Calum Slingerland called it "a welcome return to the style the rapper helped pioneer". Consequence of sound gave album a B stating "that this is the best we have heard from snoop in over a decade, classic rhymes an production is a A+, the first half of album is amazing sum filler at end but all in all a great project and a welcome home to raps biggest artist".

Commercial performance

In his home country of United States, Coolaid debuted at number 40 on the Billboard 200, with 11,000 album-equivalent units, marking the sixth highest debut of the week. It was the eighth best-selling digital album of the week, selling 8,000 digital copies. In the United Kingdom, the album debuted at number 122 on the UK Albums Chart and number 30 on the UK Digital Albums. Coolaid was the eleventh Snoop's solo album to debut at top-ten on the UK R&B Chart, reached number 9. In its second week, Coolaid fell at number 198 on the Billboard 200, with 950 more copies sold.

Singles

"Kush Ups" was released as the album's lead single on June 7, 2016. The song features guest vocals from Snoop's longtime collaborator Wiz Khalifa, with the production that was provided by KJ Conteh. The music video for the song was uploaded on Snoop's official website on June 7.

"Point Seen Money Gone" was released as the album's second single on June 27, 2016. The track was produced by Bongo.

Other songs

The track "Coolaid Man" was released as a countdown single, with the pre-order of the album on June 28, 2016. The track "Legend" was released as an instant grat with pre-orders on June 28, 2016. On June 29, 2016, the track "My Carz" was released as an instant grat with pre-orders. The production on this track is credited to J Dilla.