Product type Mustard Founder Jeremiah Colman | Owner Unilever Founded 1814 | |
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Country Norfolk, East Anglia, England Introduced 1814; 203 years ago (1814) Previous owners Reckitt & Colman (now Reckitt Benckiser) Profiles | ||
Colman s challenge
Colman's is an English manufacturer of mustard and other sauces, based at Carrow, in Norwich, Norfolk. Presently an operational division of the multinational Unilever company, Colman's is one of the oldest existing food brands, famous for a limited range of products, almost all varieties of mustard.
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History
Jeremiah Colman began making mustard at a water mill near Norwich in the village of Bawburgh. To create a tangy flavour, he blended brown mustard (Brassica juncea) with white mustard (Sinapis alba).
Jeremiah founded Colman's of Norwich in 1814, at the Stoke Holy Cross mill on the River Tas, four miles south of Norwich. In 1823 he took his adopted nephew, James, into the business which became J. & J. Colman.
In 1851 J.J. Colman took over the business. By 1865 production had transferred to a large factory at Carrow Road on land at Thorpe Hamlet, bought from the Norfolk Railway to the south of Norwich, where the firm still operates today.
From 1855 the firm introduced its distinctive yellow packaging and bull's head logo, and in 1866 was granted the Royal Warrant as manufacturers of mustard to Queen Victoria. Her Majesty’s household still uses Colman’s today.
The Colman family's pioneering achievements in social welfare are part of Norwich's history. In 1857 a school was opened for the employees' children, while in 1864 the firm employed a nurse to help sick members of staff - a social revolution at the time.
From 1896 Sir Jeremiah Colman became Chairman. In 1903, the firm took over rival mustard maker Keen Robinson & Company, through which it also acquired the Robinsons Barley Water and baby food business. The purpose of the acquisition was to reduce competition within the mustard business.
By 1909 the company employed 2,300 people.
Keen's production was moved from London to Norwich in 1925.
Together with Reckitt, the company acquired French's, the American mustard manufacturer, in 1926 for £750,000.
In 1938 it merged with Reckitts and Sons of Hull to form the Reckitt & Colman household products conglomerate.
From 1997 to 2001, Colman's were the main sponsors of Norwich City Football Club.
The Colman's part of the business was demerged in 1995 and Colman's became part of Unilever UK Ltd. As well as mustard, it applies its name to condiments, sauces and other foodstuffs. Unilever engaged in aggressive cost-cutting, getting rid of the agronomy department, which had looked after plant breeding and seed development.
Colman's is one of the British icon brands sold around the world through a network of distributors managed by Unilever International based in Leatherhead, UK. and Singapore.
Colman's maintains links with Norwich. The founding family are commemorated in street names such as Colman Road (part of the A140 inner ring road), on which is situated Colman's First and Middle Schools. In addition, the Colman House residence at the University of East Anglia is named after the company and Jeremiah Colman.
Colman's Mustard shop and museum
The Mustard Shop has been trading in Norwich since 1973. The shop was originally opened in Bridewell Alley.
In 1999, the shop was relocated to Norwich's art nouveau Royal Arcade. Norwich Heritage Economic & Regeneration Trust took over the shop in 2009, making it both a retail operation and tourism attraction.
Publicity
In the 1920s Dorothy L. Sayers worked on their account and media slogans such as "Come on Colman's, light my fire" appeared in the late 20th century. Sayers was employed by S. H. Benson, her collaboration with artist John Gilroy resulted in "The Mustard Club" for Colman's Mustard.