Christophe Pradère

Education and career

After international studies in marketing in Paris, Berkeley, Tokyo and Beijing and an education in design at the Domus Academy in Milan, Christophe Pradère begins his career in Asia as Brand Design Manager for a skincare company · . Upon his return to France three years later, he successively integrates the consulting pole of brands of a packaging design agency, and then joins an architecture agency as project director to develop a retail activity in selective markets. His path then leads him to Euro RSCG design where he becomes responsible of the creative and strategic aspects of the retail then corporate poles, which in time manage to gain the trust of great brands such as Auchan, Leclerc, Intermarché, Air France, Peugeot, or also Lancôme, L'Artisan Parfumeur and Christofle.

By the end of 2000, Christophe Pradère creates a global design entity on the innovative industries market, which he integrates at the heart of BETC Euro RSCG, re-baptising the agency BETC Design.

A few achievements

For the past 20 years, Christophe Pradère has developed with his successive partners numerous achievements: 2008: Participation in the creation of the graphic universe of the primary and secondary packaging and stores of the Seoul and Hong Kong for the Korean brand Laneige.

2009: Involvement in the evolution of the design of the Orange Livebox.

2009: Participation in the design of the packaging of the Louis XIII Rare Cask (Rémy Martin).

2009: Participation in the conception of the Louis Vuitton city and country guides in collaboration with the internal studio of Louis Vuitton.

2009: Participation in the conception of the brand platform and the identity of Roland Garros.

2009: Participation in the creation of the logo, the primary and secondary packaging and Hong Kong store facade of the Korean brand Sulwhasoo.

2010: Participation in the new brand identity of Peugeot.

2010: Participation in the design of the Piper Heidsieck-Christian Louboutin packaging.

2011: Participation in the creation of Mobo, the used Orange mobile-phone collector.

2011: Participation in the creation of the Autolib’ logo.

2011: Participation in the transformation of the global identity of the Evian brand.

2012: Participation in the transformation of the global identity of the Badoit brand.

2012: Participation in the transformation of the product identity of Royal Salute and creation of the Diamond Jubilé packaging (Chivas Regal).

2013: Participation in the creation of the retail concept of the first Caudalie boutique located in New York.

2014: Participation in the creation of the new retail concept of the chocolate maker Pierre Marcolini.

Rewards and distinctions

2005: APCI Étoiles_de_l'Observeur_du_design Air France Prize for the Air France business class area.

2008: Statégies Grand Prize Luxury/Edition for the Louis Vuitton City Guides (in collaboration with the Louis Vuitton internal Studio).

2008: Diamond Pentaward for the Piper Heidsieck-Viktor & Rolf packaging

2009: APCI Étoiles_de_l'Observeur_du_design Prize for the communicating electricity meter, Linky ERDF.

2009: Silver Pentaward, Parrot SA by Philippe Starck & Cointreau by Malandrino.

2010: Bronze Pentaward for Sulwhasoo Cosmetics and Silver Pentaward for the Louis XIII by Rémy Martin packaging – Rare Cask Box.

2010: Prize for the Louis XIII by Rémy Martin packaging – Rare Cask Box and distinction Design Packaging Stratégies Grand Prize first luxe.com : The Ritual by Christian Louboutin for Piper Heidsieck.

2011: Stratégies du Design Grand Prize Distinction for the brand platform identity of Roland Garros.

2012: Golden Pentaward for the transformation of the identity of Badoit, and branze Pentaward for the identity of Evian.

2013: Prize in the category « non alcoholic beverages » and Special Prize from the Jury at the superDesign of the ADC for the transformation of the identity of Badoit.