City Trois-Rivières, Quebec Branding 94,7 Rouge FM First air date 1990 | Broadcast area Mauricie Frequency 94.7 MHz (FM) | |
 | ||
Slogan Toute la musique, une couleur | ||
CHEY-FM is a French-language Canadian radio station located in Trois-Rivières, Quebec.
Owned and operated by Bell Media, it broadcasts on 94.7 MHz using a directional antenna with an average effective radiated power of 20,600 watts and a peak effective radiated power of 100,000 watts (class C1).
The station has an adult contemporary format since its inception, in 1990 and is part of the Rouge FM network which operates across Quebec and Eastern Ontario. It started operations in 1990 as a sister station to CHLN radio; that station is now owned by Cogeco.
On August 18, 2011, at 4:00 p.m. EDT, the station ended its longtime 21-year run with the RockDétente branding. All RockDétente stations, including CITE-FM, rebranded as Rouge FM. The last song under the RockDétente branding was Pour que tu m'aimes encore by Celine Dion, followed by a tribute of the branding. The first song under Rouge FM was I Gotta Feeling by Black Eyed Peas.