Type Private Products Juices & Smoothies CEO Jeff Allis (Mar 2000–) Founded March 2000 | Industry Food & Beverage Website www.boostjuicebars.com Number of locations 236 (2009) Parent organization Retail Zoo Pty Ltd. | |
Area served Chile, China, Estonia, GCC, Germany, Hong Kong, India, Indonesia, Lithuania, Macau, Malaysia, Mexico, Republic of Ireland, Singapore, South Africa, South Korea, Thailand and the UK. Key people Jeff Allis (CEO/Co-Founder),Janine Allis (Founder),Geoff Harris (Director of Board),Rod Young,Marc Besen Profiles | ||
Boost Juice Bars is an international chain of retail outlets that specialise in selling fruit juice. Boost Juice Bars was formed in 2000 with the first store located in Adelaide, South Australia. The company has expanded internationally with stores in Asia, Europe, Russia and the Middle East through franchising.
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Janine allis making boost juice recipes mango mirage
History
The founder of Boost Juice Bars, Janine Allis, noticed the fad of the juice bar when on holiday in the United States in 1999. With her husband, Janine Allis decided to bring the idea to Australia. In 2000, Allis opened her first Boost Juice Bar in King William Street, Adelaide while she was on maternity leave. At the end of 2004, Boost Juice had 175 stores operating across Australia and New Zealand.
In May 2006, Boost Juice Bars ceased operations in New Zealand after the franchiser (which operated all the New Zealand stores) was put into liquidation. The stores were sold to Tank Juice who are now operating them under the Tank brand.
In 2007, the founders of Millies Cookies, Richard O'Sullivan and Mario Budwig, signed an agreement with Boost Juice Bars to launch the brand in the United Kingdom. By the end of the year, the company had also expanded into Chile, Kuwait, Singapore, Indonesia and, most recently, Thailand.
In 2008, Nestlé launched a range of fruit smoothies in association with Boost Juice Bars, to operate alongside the company's expansion into the United Kingdom.
Between 2009 and 2012, a Boost store operated in China, but it was plagued by problems—the store opening was delayed, the shop-fit was average and the product was not as good as expected.
In 2010 Riverside Company bought a 65% stake in the Boost Investment Group, paying around $65 million for the share. That year, Boost Juice launched "Boost the way you feel" rebranding to mark its 10th anniversary. Allis also participated in the Channel Ten TV show Undercover Boss.
In 2011, Boost Juice signed a franchise agreement for India.
Operations
As of June 2009, there are stores operating in Australia, Chile, Estonia, Germany, Hong Kong, Indonesia, Kuwait, Lithuania, Macau, Malaysia, Portugal, Singapore, South Africa and the United Kingdom.
Franchising agreements have been secured in The Baltics, China, Germany, Hong Kong, India, Mexico, the Republic of Ireland, South Korea and Thailand as part of a global expansion programme.
In 2007, Boost Juice Bars attempted to acquire the Canadian juice bar company Booster Juice, which would have led to the company being floated on the stock market though this was unsuccessful.