Traded as ZSE: ATGR Revenue 5.451 million HRK (2015) Headquarters Zagreb Founded 1991 | Website atlanticgrupa.com Number of employees 5,387 Founder Emil Tedeschi Net income 2.425 billion HRK (2015) | |
Type Public, multinational company Industry Fast moving consumer goods, production and distribution Key people Emil Tedeschi (CEO), Mladen Veber, Zoran Stanković, Neven Vranković (Members of Management Board) Operating income Profiles | ||
Atlantic Grupa d.d. is a Croatian multinational company whose business operations include the production, development, sales and distribution of consumer goods with simultaneous market presence in over 40 countries around the world.
Contents
- National company distribution
- Regional company production
- International company production development sales and distribution
- Organisational structure
- Corporate government
- Management Board
- Supervisory Board
- Atlantics Brands
- Principals Brands
- Markets
- Croatia
- Slovenia
- Serbia
- Bosnia and Herzegovina
- Germany
- Macedonia and Montenegro
- Russia
- References
Atlantic Grupa is one of the leading FMCG companies in the region, active in a number of industries. Its primary activities comprise production and distribution of food products, including sports nutrition products and dietary supplements. Additionally, Atlantic Grupa is also a manufacturer of personal hygiene products, OTC medicines and the company also operates Farmacia chain of pharmacies. Finally, Atlantic Grupa has regional and international distribution network through which, in addition to its own range of brands, it also distributes a range of products from external partners.
The company's headquarters are in Zagreb, while 19 production facilities are located in Croatia, Germany, Slovenia, Bosnia & Herzegovina, Serbia and Macedonia. Atlantic Grupa owns companies and representative offices in 12 countries.
National company: distribution
The beginning of Atlantic Grupa dates back to 1991 when Atlantic Trade d.o.o.,a company for distribution of consumer goods, was founded. In the following years, the company grew into a national distributor with distribution centres in Zagreb, Split, Rijeka and Osijek and a distribution portfolio from principals such as Wrigley, Procter & Gamble, Johnson & Johnson, etc.
Regional company: production
With the opening of the representative office in Bosnia & Herzegovina in 2001 the company became a regional company, which was in later years followed by own distribution companies in Serbia, Macedonia and Slovenia. In addition to being a distribution company, with the acquisition of Cedevita d.o.o. in 2001 Atlantic Grupa also became a production company.
International company: production, development, sales and distribution
Breaking out of the region followed in 2005 with the acquisition of a German producer of sports food Multipower, with which Atlantic Grupa entered the European market and became an international company. In 2006 the company was transformed into a joint stock company and next year, after implementation of the initial public offering of shares, Atlantic Grupa quoted its shares on the official market of the Zagreb Stock Exchange. In 2008 the company started to acquire pharmacy institutions and form its own pharmacy chain Farmacia. A turning point in the company's operations was its largest acquisition of the company with a developed brand portfolio from its own production programme and leading positions in regional markets – Droga Kolinska d.d.
Organisational structure
The business organisation of Atlantic Grupa comprises two basic segments:
Corporate government
Atlantic Grupa's corporate management structure is based on a dual system consisting of the Company's Supervisory Board and Management Board. Together with the General Assembly, a body in which shareholders accomplish their rights in Company matters, they represent the three principal bodies of the Company.
Management Board
Atlantic Grupa's Management Board is composed of the President and CEO, Senior Vice President for Business operations, Vice President for Finance and Vice President for Corporate Affairs. Alongside the Management Board operates the Strategic Management Council which represents a multifunctional body dealing with vital strategic and operational corporate issues.
Supervisory Board
Supervisory Board of Atlantic Grupa comprises seven members, representatives of the academic and business community as well as shareholders. Members of Supervisory Board are:
Atlantic's Brands
Atlantic Grupa develops its Brands in 6 Strategic Business Units (SBU): Beverages, Coffee, Snacks, Savoury Spreads, Pharma and Personal Care, and Sports and Functional Food and 2 Business Units: Baby Food and Gourmet.
Principals' Brands
Atlantic Grupa distributes the entire product range from Atlantic's own production and the assortment of external principals, through two distribution zones; East and West. In Croatia, Serbia, Slovenia, Macedonia, Russia, Germany and Austria, Atlantic owns its own distribution companies while distribution in B&H and Montenegro is organised in cooperation with the partner company Ataco.
Atlantic Grupa's portfolio is approximately 70% Atlantic's Brands with the rest being Principals' Brands.
Markets
Atlantic Grupa is a multinational company that has firms and representative offices in 12 countries. It exports its products to more than 40 markets worldwide. After Croatia, the most important markets are Serbia, Slovenia, Bosnia and Herzegovina, Russia, Germany, Great Britain, Italy, and Montenegro and Macedonia. In those markets where it is not present with its own operating companies, Atlantic Grupa has developed partnerships with regional and national distributors.
Croatia
The production on this market takes place in six production facilities - Cedevita, Neva, Montana and Fidifarm in Zagrebu, Atlantic Multipower Hrvatska in Nova Gradiška and also Izvori Kalnika in Apatovcu. Storage and distribution of its own and principals’ brands takes place through Atlantic distribution centers, which are located in 5 cities in this market - Zagreb, Varaždin, Rijeka, Split and Osijek. In Croatian market, Atlantic Grupa owns and operates a network of pharmacies and specialised stores Farmacia, which has over 75 sales points. Head office is located in Zagreb, Miramarska 23, where the company management is also seated.
Slovenia
Two companies operate within Atlantic Grupa in Slovenia, namely Droga Kolinska d.d. and the distributor Atlantic Trade d.o.o. Production of savoury spreads and coffee is located in Izola, baby food in Mirna, while the bottling facility is located in Rogaška Slatina. Both of the said companies are based in Ljubljana, Kolinska 1.
Serbia
The following companies are operating within Atlantic Grupa in Serbia: Štark, Grand Prom, Foodland Palanački Kiseljak and Multivita, as well as the Atlantic Brands, distributor as part of the regional distribution system of Atlantic Grupa. The production of confectionary products and coffee (Soko Štark and Grand Prom) is located in Belgrade; Palanački kiseljak, where in addition to the "Karađorđe" water brands "Cockta" and "Jupi" are produced, in Smederevska Palanka, Multivita in Vršac. Central Distribution Center is in Šimanovci, while the remaining centers are in Srbobran, Čačak and Niš. Headquarter of Atlantic Grupa's Serbian operations is in Belgrade, Kumodraška Street 249.
Bosnia and Herzegovina
The following companies are operating within the Atlantic Grupa in Bosnia and Herzegovina: Argeta d.o.o. Sarajevo, and Grand Prom Bijeljina. The production of savoury spreads is located in Sarajevo, and of the Grand Kafa coffee in Glavičice. Except for Grand Prom d.o.o. Glavičica, which is based in Bijeljina, the company headquarters are located in the office building at Donji Hadžići 138 in Sarajevo
Germany
Atlantic Multipower Germany was founded in Hamburg in 1977, and since 2005 acquisition it operates as a part of Atlantic Grupe with subsidiaries in Italy, England and Spain. I addition to Hamburg office, Atlantic in Germany operates through its own distribution company Atlantic Brands located in Frankfurt.
Atlantic Brands in Austria operates since 2015 with offices located in Vienna.
Macedonia and Montenegro
Within Atlantic Grupa in Macedonia there are two operating companies – Atlantic Trade Skopje, DOO Skopje and Droga Kolinska DOOEL Skopje as part of the regional distribution system of Atlantic Grupa and also part of the coffee production system. Administrative building is located at Šar planina bb, Skoplje, Atlantic Grupa in Montenegro has Multivita representative office and its headquarters is at Bandići street bb, Danilovgrad.
Russia
The Atlantic Grupa in Russia includes the company Droga Kolinska Moskva, which is in the baby food distribution business and the company headquarter is situated at 1st Derbenevsky lane 5 in Moscow. Russia and neighbouring countries (region of the Commonwealth of Independent States, CIS) are becoming increasingly important for the business development of Atlantic Grupa so at the end of 2013 reorganisation was carried out with which the CIS market became the Strategic Business Unit responsible for the distribution of Atlantic Brands.