ASBISC Enterprises PLC is a multinational corporate group that is engaged in distribution of IT-products (mobile devices, computer software and hardware) in Europe, Middle East and Africa emerging markets and is headquartered in Limassol (Cyprus).
ASBIS distributes a wide range of A-branded finished products and IT components to assemblers, system integrators, local brands, retail and wholesale companies. The company is an official distributor of world’s leading brands such as Intel, Advanced Micro Devices ("AMD"), Seagate Technology, Western Digital, Samsung, Microsoft, Toshiba, Dell, Acer, Hitachi, Gigabyte, Lenovo and Apple. A significant part of its revenue company gets from the sales of IT and consumer electronics products under its own brands Prestigio and Canyon.
The company was founded in Belarus in 1990. In 1992 ASBIS signed its first distribution agreement with Seagate Technology and started selling data storage systems. By 1994 ASBIS established presence on Russian and Ukrainian IT markets.
In 1995 the company was incorporated in Cyprus and its headquarters moved to Limassol. By the year of 1997 ASBIS reached revenue of $100 million and was recognized by vendors as the fastest growing distribution company in Europe, Africa and Middle East regions.
During 1998 ASBIS new subsidiaries were opened in Czech Republic, Croatia, Yugoslavia, Hungary, Poland, Romania, Bulgaria and Slovenia. In 1999 company opened an office in Prague to serve subsidiaries and key customers in 10 countries of Central and Eastern Europe. In 2000 a distribution centre in Dubai was set up to serve Gulf and Central Asia regions.
In 2001 Intel recognized ASBIS as the fastest growing distributor of communication products in the emerging markets of Europe.Products of the company's brand Canyon became available to more than 10,000 customers in 20 countries. In 2002 company’s income reached $540 million and showed a 44% increase compared to 2001. Greek Black Sea Fund and Alfa-bank became the portfolio investors of ASBIS.
By the year 2004 ASBIS has opened 37 offices in 25 countries, company’s turnover reached $680 million, 4 distribution centers and 33 local warehouses were serving over 11,000 active customers. In 2006 ASBIS got listed on the London Stock Exchange’s Alternative Investment Market. In 2007 the company completed successful IPO at Warsaw Stock Exchange.36.7% of the company shares were traded in 2011.
In 2009 while coping with the consequences of the global economic crisis ASBIS signed 25 new distribution agreements, including those with Apple for Georgia and 9 countries of the Commonwealth of Independent States. In 2011 ASBIS started to sell tablets and in 2012 smartphones under its own brand Prestigio.
In 2011 Prestigio navigation system was ranked first in sales in Russia with a market share 28.5%.
In 2013 Prestgio introduced the first two ranges of B2B products: MultiBoard (interactive flat panel displays with Windows PCs and supporting software for meeting rooms and education) and Digital Signage (public information screens). In 2016 MultiBoard range extended with the biggest ultra high definition display with interactive touch features - MultiBoard 98" UHD.
At the present time ASBIS distributes mobile gadgets, computer software and hardware on the markets of the following countries: Ukraine, Poland, Estonia, Romania, Croatia, Serbia, Hungary, Belarus, Bulgaria, Czech Republic, Lithuania, Slovenia, United Arab Emirates, Slovakia, Netherlands, Ireland, Cyprus, Russia, Morocco, Turkey, Latvia, Bosnia and Herzegovina, Italy, Kazakhstan, Germany, Saudi Arabia.
Company's headquarters are located in Cyprus and coordinate the work of 3 logistics centers in the Czech Republic, United Arab Emirates and China. 47 local offices in 29 countries enable the company to supply more than 32,000 customers in 86 countries. In 2012 company’s sales were shared between the following markets: 40.41% - Commonwealth of Independent States,34.82% - Central and Eastern Europe, 13.20%- Middle East, 8.31% - Western Europe.
In 2011 25% of ASBIS income accounts for Prestigio electronics sales, 75% — for the distribution of electronics of the leading global computer brands such as HP, Dell, Lenovo and others. ASBIS is the exclusive distributor of Apple products in all countries of Commonwealth of Independent States except for Russia and Ukraine.
In 2012 company’s revenue from the sales of private labels – Prestigio and Canyon grew to a historical record of $157.590 and as the result own brand contribution in the total revenue was 9.03%.
In 2002 ASBIS started the process of developing its own online purchasing platform IT4Profit. The platform is used for electronic trading with B2B customers as well as for electronic data interchange between the company and its subsidiaries. In 2011 dealings through IT4Profit online platform represented 55% of company’s revenue.
In April, 2013 ASBIS in cooperation with Intel started to develop a new smartphone under the brand Prestigio. Smartphone Prestigio MultiPhone PAP5430 with the processor Intel Atom Z2420 went on sale in August 2013.
On October 24, 2013 Prestigio and MediaTek introduced the new models of tablets based on MediaTek MT8389 processor.
In 2013 company’s revenue from the sales of private labels – Prestigio and Canyon grew to a historical record of $468,988 and as the result own brand contribution in the total revenue was 24.42%.
Starting from 2006 and up to October 2014, Yuri Antoshkin held the position of General Manager, Prestigio EMEA. For the last decade the company's sales revenue has increased almost by 30 times followed by the established cooperation with the largest Russian electronic retailers (Euroset, Eldorado, M.video and others). The Prestigio brand has become the leader in the Russian market of GPS navigation device and has entered the top-3 of the tablet computers market in Russia.
In 2011 company’s revenues increased by 3.28% and amounted to $1, 48 billion. Net income showed a significant growth and increased by 335% to $5, 66 million compared to $1,3 million in 2010. The operating income grew by 66% and was $15, 66 ($9, 44 in 2010). EBITDA increased by 50.7% to $18, 7 million from $12, 4 million in 2010.
According to the company’s operations in 2012 revenues grew by 17.73% to $1,744 billion. Operating income reached $20,220 million and net income increased by 59.84% to $9,047 million. EBITDA grew by 23.11% and amounted to $9,047 million.
In 2013 the company’s revenues increased by 10.06% to $1,920 billion. Operating income reached $31,939 million and net income grew by 40.51% to $12,712 million. EBITDA increased by 50.95% and amounted to $34,840 million.