Format popular music
|First air date 1 April 1995|
|Broadcast area NRW: FM, DAB National: DVB-S, DVB-C Europe: DVB-S Worldwide: Internet|
1LIVE is a radio network by the Westdeutscher Rundfunk public broadcasting corporation in Germany. It specialises in popular music aimed at the 14-39 age bracket. The average age of listeners is 34.
On 1 April 1995 1LIVE was first aired. 1LIVE was supposed to replace WDR1, as its audience was ageing, by a real juvenile radio-station.
On 1 September 2000 1LIVE was relaunched. Between 2 pm and 8 pm the programme was not subdivided into different shows but was the name of the day and the number of the current hour, for example: "Eins Live - Donnerstag - Achtzehn" (translated: "Eins Live - Thursday - Eighteen"). All shows broadcast after 8 pm had a name. Mondays to Thursdays the show was called Kultkomplex playing music apart the mainstream. Sundays the show Heimatkult was broadcast introducing bands from the broadcasting area. On 5 January 2007 1LIVE was relaunched again. From now on all shows between 5 am and 6 pm had the host's name. Between 6 pm and 8 pm a new call-in-show Der Sektor is broadcast.
Up to 2.9 million people listen to 1LIVE every day. Every second person under an age of 30 in 1LIVE's broadcasting area North Rhine-Westphalia, which is named Sektor, listens to 1LIVE at least once a day.
Since 2007 the shows between 5 am and 8 pm are named by their hosts, here can be listened to mainstream music. During the show Plan B 1LIVE plays songs apart the mainstream. At night there is a crime thriller, kind of talk, soundstorie or a documentation.
1LIVE diggi is a channel without any host and commercials. It broadcasts music, comedy and news (every hour) and can be received over the Internet as Stream, DAB, DVB-S and DVB-C. Its music playlist is updated every week.
On 4 October 2006 1LIVE Kunst, a channel that dealt with cultural topics and demanding pop music, was launched. At 3:15 pm a four-hour programme was broadcast which was repeated until next afternoon. 1LIVE Kunst could only be received via Internet Stream. 1LIVE Kunst was discontinued in 2009.
1LIVE Kunst combined alternative music with contributions produced by WDR 2, WDR 3, WDR 5 and itself.
1LIVE organises several parties and concerts in its broadcasting area. Among other things the festival 1LIVE Königstreffen, the music award 1LIVE Krone for German artists and the newcomer-festival Das erste Mal. Besides, they arrange several concerts broadcast over the radio and many more. 1LIVE broadcasts and organizes so called radio concerts with famous musicians like Green Day, Kings of Leon and The Kooks. Fans can get tickets for these concerts only by a lottery on 1LIVE's website and in several radio shows. The concert with Placebo (band) in 2009 was broadcast to more than 20 radios stations in over 15 countries of the world.
In 2006 1LIVE got an ECHO as they are Bester Medienpartner des Jahres (translated: best media contact of the year)