Branding La Poderosa First air date 1973 | Frequency 860 (kHz) | |
City Rancho Vista Hermosa, Baja California, Mexico Broadcast area Tijuana, Baja California
San Diego, California Slogan La Estación de Los Grandes | ||
XEMO-AM or La Poderosa 860 AM is a Spanish-language radio station that is based in Tijuana, but on a clear day, the signal can be heard as far away as Los Angeles. The station plays tropical music and is the only Spanish language AM station in San Diego that broadcasts music that reaches a far distance. XEMO is operated by San Diego based Uniradio, Inc., with the concession and transmitter owned by a Mexican company. Uniradio also owns several Spanish language radio stations that serve the San Diego-Tijuana radio market. XEMO is also the Spanish flagship radio station of the San Diego Padres.
History
XEMO received its first concession on January 2, 1934. It was owned by Fernando Federico Fereira until 1966, when it was sold to Gustavo Faist Fernandez. In turn, Faist transferred the station to Gustavo E. Astiazaran Rosas in 1969. In 1973, the concession was placed under its current concessionaire.