Industry Retail Number of locations 4 | Founded 1996 | |
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Owner Walt Disney Parks and Resorts; (The Walt Disney Company) | ||
World of disney store at downtown disney at walt disney world
The World of Disney is the flagship chain of specialty retail stores owned and operated by the merchandise division of Walt Disney Parks and Resorts, a subsidiary of The Walt Disney Company. Currently, there are four locations that sell Disney products.
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Coffee mugs at the world of disney store summer 2016
Background
Disney had entered the retailing field outside of the parks with the first Disney Store opened in the Glendale Galleria in Glendale, California on March 28, 1987. In 1994, Disney Stores opened its flagship location in New York City at a corner of 55th Street and Fifth Avenue.
History
The first World of Disney store opened October 2, 1996 in the Disney Village Marketplace (currently Disney Springs) at Walt Disney World Resort. At approximately 51,000 square feet (4,700 m2) of retail space, it is said to offer the largest selection of Disney character merchandise in the world, according to the company. A 2006 renovation added a small princess-themed salon called Bibbidi Bobbidi Boutique, plus a new children's merchandise area inspired by Pirates of the Caribbean and Stitch. The Boutique was moved out of this store with the Disney Springs overhaul of Downtown Disney in mid to late 2016 to Once Upon a Toy store, located in the Marketplace section.
A second, 40,000 square feet location opened on January 12, 2001 coinciding with the opening of Downtown Disney District of the Disneyland Resort in Anaheim.
On October 5, 2004, a third location opened within a three-story New York City (30,000-square-foot) space formerly occupied by the flagship Disney Store on Manhattan's Fifth Avenue as the rest of the Disney Store chain in the US was sold. The store closed on December 31, 2009, and the interior was dismantled on January 4, 2010 to make way for a traditional Disney Store in Times Square in fall 2010 at the former Virgin Megastore location. The rental cost for the location had become unreasonable and Disney had purchased back the US Disney Stores.
Disney Parks merchandising department added another retail location, Disney Vault 28, its first high-end apparel store, which opened on October 11, 2006 in Downtown Disney, Anaheim. Kingdom Couture and DV28 were two new Disney brands created for Vault 28, which were shelved along with celebrity-favored designers clothing such as Chip and Pepper, Paige Premium Denim, Red Monkeyo and Tarina Tarantin.
An additional location opened at Disney Village in Disneyland Paris on July 12, 2012, the third location currently in operation. The 1,400 square-meters (15,000 square feet) store was a part of a major overhaul for the village.
The newest World of Disney location opened in the Disneytown area of the Shanghai Disney Resort at the park's opening on June 14, 2016, bringing the total to four stores in operation.