Girish Mahajan (Editor)

Wileyfox

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Area served
  
Worldwide

Website
  
www.wileyfox.com

Type of business
  
Privately held company

Products
  
Smartphones

Founded
  
2015

Wileyfox httpsuploadwikimediaorgwikipediaenthumbc

Industry
  
Telecommunications equipment

Key people
  
Naeem Walji, Mike Coombes, Jason Coppin

Headquarters
  
London, United Kingdom, United Kingdom

Wileyfox swift and storm commercial


Wileyfox is a British smartphone manufacturer, which sells its products and services exclusively online.

Contents

Their products use Cyanogen OS firmware, the commercially adapted branch of CyanogenMod, which, in turn, is the most popular aftermarket Android derivate. Another focus for Wileyfox is providing products that are more affordable than their competitors, whilst not compromising on quality. The company claims that it achieves these lower costs by having a smaller workforce and no legacy devices to support. Wileyfox stated that its use of Cyanogen OS, as well as a commoditization of hardware, will enable them to differentiate its products from competitors using other Android derivates or iOS.

Wileyfox's leadership team includes CEO Nick Muir, who has been general manager of Motorola UK, and CMO Victoria Denman, formerly marketing management at Motorola and Microsoft.

Wileyfox swift 2 commercial


Products

This article states the actual device specifications, which may differ from specification sheets provided by Wileyfox.

1st Generation: Swift, Storm

These devices were announced in August 2015, originally running Cyanogen OS 12.1, with sales and shipments starting later that year. Both devices have dual SIM capability.

Swift

The Wileyfox Swift is based on the Longcheer L8150, which in turn is based on the Qualcomm Seed reference design. Other notable rebrands of the Longcheer L8150 are several 2nd generation Android One devices. Wileyfox does not presently offer replacement batteries. However, due to several other devices with identical hardware, compatible replacement batteries are available. Video recording in 1080p is supported at up to 30fps; 720p recording is supported at up to 60fps. The rear camera sensor is a Samsung S5K3M2 chip with Isocell pixels, which provide better image quality when compared to BSI pixels. The device supports GPS and GLONASS satellite positioning. Two color variants, sandstone black and white, are produced; however, availability varies by country. At its time of release, the Swift was the cheapest Cyanogen OS device available in Western Europe.

The device was well received by the public and media, however, comments have been made about the micro-USB port being too recessed (preventing many third-party cables from properly locking in the port). The plug shaft length of cables supplied by Wileyfox exceeds the minimum length mandated by the USB specification by approximately 0,5mm. Wileyfox's cables do not meet USB specification requirements in other aspects, and as of 2016-01-15, Wileyfox did not pass the compliance requirements to use USB logos or trademarks. Because the metal ring holding the rear camera lens has sharp edges, moving the device on a comparatively soft surface, such as a wooden table, easily leaves scratch marks. The accessory clip-on covers available from Wileyfox alleviate this issue by protruding beyond the metal ring, and are offered in black and red orange. While these cases protect the back, rear camera lens and sides, they do not protrude to protect the screen. The device dimensions change to 73mm width, 143mm height, and 10mm thickness. GPS and GLONASS performance is fast and accurate, for early production dates. However, a metallic adhesive layer on the inside of the back cover was added in later production batches, for a purpose not known to the public. For phones produced with this layer GPS and GLONASS reception can be poor, unless it is manually peeled off.

In addition to the officially supported, proprietary firmware Cyanogen OS, its basis, the Android derivative CyanogenMod, supports the device. The first release for the Swift is version 13.0, which was made available on 2016-03-16, simultaneously with the first wave of CyanogenMod 13 releases.

Storm

The Wileyfox Storm is a 5.5" FHD smartphone based around a unibody design. Like the Swift, the Storm uses a 2500mAh battery, but the unibody construction makes the battery non-removable. A side mounted slot accessed by a pinhole reveals a tray that allows a combination of a Micro and Nano SIM card or a MicroSD card and a Micro SIM card. The front facing camera is 8MP and benefits from a LED flash for selfies. The rear camera is a 20MP Sony EXMOR IMX220 sensor capable of 1080p and 90fps slow motion capture. The device supports GPS and GLONASS satellite positioning. Two color variants, sandstone black and white, are produced; however, availability varies by country.

2nd Generation: Spark, Spark +, Spark X

In June 2016, a new range of phones has been announced, consisting of Spark, Spark + and Spark X, which are using Mediatek MT6735 SoCs and provide dual SIM capability.

3rd Generation: Swift 2, Swift 2 Plus, Swift 2 X

In November 2016, a new range of phones has been announced, consisting of Swift 2, Swift 2 Plus and Swift 2 X. The devices are using Qualcomm SoCs again, specifically the MSM8937 octa-core clocked at 1.4 GHz, paired with an Adreno 505 GPU.

All 3rd generation phones support Qualcomm's Quick Charge 3.0 standard, although no charger is included in the box.

Accessories

Wileyfox also produces spare batteries, clip-on covers, and screen protectors specific to their phones.

References

Wileyfox Wikipedia