Reference design refers to a technical blueprint of a system that is intended for others to copy. It contains the essential elements of the system; however, third parties may enhance or modify the design as required. When discussing computer designs, the concept is generally known as a reference platform.
The main purpose of reference design is to support companies in development of next generation products using latest technologies. The reference product is proof of the platform concept and is usually targeted for specific applications. Reference design packages enable a fast track to market thereby cutting costs and reducing risk in the customer's integration project.
As the predominant customer for reference designs are OEM's, many reference designs are created by technology component vendors, whether hardware or software, as a means to increase the likelihood that their product will be designed into the OEM's product, giving them a competitive advantage.