| Avlesh Singh
WebEngage is a privately held SaaS company based out of Mumbai that develops marketing automation software for companies. Founded in 2011, it was initially an onsite engagement tool used by online businesses to engage visitors on their website.
WebEngage was founded in October 2011 by Ankit Utreja and Avlesh Singh, both engineers by trade, who previously worked together with restaurant aggregator Burrp. 5 months since launch, the company closed MakeMyTrip as its first enterprise customer.
In August 2012 US-based GTI Capital Group invested $500 K (INR 2.8 Cr) in WebEngage.
In early 2016, Capillary Technologies bought a minority stake in WebEngage for an undisclosed amount. The two companies have also agreed on a joint go-to-market strategy to target their overlapping customers.
On July 2016 WebEngage launched a new product- ‘Journey Designer’ which claims to let marketers visually design and implement their engagement plan with customers. The product was initially piloted by Flipkart which also became its first customer.
WebEngage was one of the 20 ‘hottest technology startups’ awarded by VCCircle in 2012. It was also featured among the top 10 products in Emerge 50, 2014 list by NASSCOM. Mashable listed it as one of the top 10 startups from India, alongside Flipkart, Druva and Zomato.