City Normal, Illinois Branding HITS 100.7 Format CHR | Broadcast area Bloomington-Normal Frequency 100.7 MHz ERP 4,200 watts | |
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WWHX, known as "HITS 100.7", is a CHR radio station in the Bloomington-Normal market. It is owned and operated by Elizabeth Neuhoff's Neuhoff Corp., through licensee Neuhoff Media Bloomington, LLC, who also owns adult hits WBBE "Bob FM" and active rock WIHN in the Bloomington market. Formerly an Adult Contemporary station as "Magic 100.7", the station changed formats to popular music on April 1, 2012.
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History
100.7 signed on in August 2005 as WVMG with an adult contemporary format known as Magic 100.7. Magic signed on as a direct competitor to Star 107.7, but had a better signal within Bloomington/Normal. The station had modest success but was able to eventually drive competitor Star 107.7 out of the format in 2007. Throughout its years as an AC station it flipped to a Christmas format every November around Thanksgiving. The station hired Fasig, a known talent from WBNQ as a morning host. In March 2012, then-owner Connoisseur Media pulled the plug on Magic and flipped to a CHR format as Hits 100.7.
Programs
As of May 1, 2013, the station features the following on-air personalities: