City Webster, Massachusetts Frequency 98.9 MHz | Branding 98.9 Nash Icon Format Country | |
 | ||
Broadcast area Worcester, Massachusetts First air date April 8, 1994 (1994-04-08) (as WXXW) | ||
WORC-FM is a radio station serving Worcester County and most of eastern Massachusetts with a country music format. It broadcasts on 98.9 MHz and is under ownership of Cumulus Media.
Contents
History
The station signed on April 8, 1994 as WXXW, though it did not formally launch its initial format, a blend of hot talk and oldies, until April 11 (in the interim, the station stunted by continuously playing Bob Seger's "Old Time Rock and Roll"). Following original owner Alan Okun's death on December 31, 1996, the station, along with AM sister station WGFP, was sold to Bengal Atlantic Communications in 1997, who in turn sold them to Chowder Broadcasting soon afterward. Chowder switched WXXW to a classic rock format in 1998; this was followed by a call change to WORC-FM, reflecting its newly-common ownership with WORC, that September.
Montachusett Broadcasting, owner of WXLO, acquired WORC-FM in 1999; several months later, the stations were sold to Citadel Broadcasting. Citadel subsequently acquired competing classic rock station WWFX, and as a result reverted WORC-FM to oldies, this time on a full-time basis, on May 26, 2000. Citadel merged with Cumulus Media on September 16, 2011.
On October 31, 2014 at 10 am WORC-FM changed their format to country, branded as "Nash Icon".
Programming
WORC-FM used to broadcast American Top 40: The 70s with Casey Kasem on Saturdays at 7 a.m. and Sundays at 7 p.m.