Branding 98.9 Radio Now | Broadcast area Louisville | |
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Slogan Louisville's #1 Hit Music Station Frequency 98.9 FM (MHz)(also on HD Radio) | ||
WNRW (98.9 FM) - branded as 98.9 Radio Now - is a Top 40 (CHR) radio station located in Prospect, Kentucky, serving the Louisville, Kentucky area. The station is licensed by the Federal Communications Commission (FCC) to broadcast on 98.9 FM with an ERP of 43,000 watts. The station's studios are located in the Louisville enclave of Watterson Park and the transmitter site is in east Louisville southwest of the I-64/I-265 interchange. The station is owned by iHeartMedia, Inc..
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98.9 Kiss FM
Prior to its flip to its current format in 2000 as "98.9 Kiss FM", the station's previous formats included classic country, Modern AC, and Hot AC. They are also a major competitor for longtime rival WDJX, but counters their broad-based direction with a Rhythmic-leaning playlist.
98.9 Radio Now
WZKF moved its city of license from Salem, IN to Prospect, KY on April 26, 2010, and on July 12, 2010, WZKF rebranded from "98.9 Kiss FM" to "98.9 Radio Now". According to PD Mike Klein, "The name change and new look comes along with a signal upgrade and updated Top 40/Mainstream music mix with a rhythmic lean" and added that "The station is being re-branded with the 'NOW' moniker to give a fresh new approach delivering hit music to the people who need it 'NOW'.". July 19, 2010 WZKF changed their call letters to WNRW. Although they report to Mediabase's CHR/Pop panel, WNRW is not included on BDS' Top 40/CHR reporting panel but does contribute to BDS' Dance/Mix Show Airplay panel due to having club mixes on the station.
During the late evening hours of June 14, 2011, it was observed that the radio station's website was redirecting to that of Clear Channel sister station, Mix 98.9 in Youngstown, Ohio, causing speculation that a format flip may be imminent, but this might have been a technical error as the link returned to WNRW's webpage.
WNRW-HD2
In 2008, WNRW's HD2 subcarrier began carrying the Dance Top 40 Club Phusion format.