Branding My 102.5 Frequency 102.5 (MHz) | Slogan "Fresh Mix" First air date April 15, 1958 | |
City Hendersonville, North Carolina Broadcast area Greenville/Spartanburg, South Carolina | ||
WMYI (102.5 FM, "My 102.5") is a Hot AC formatted radio station licensed to Hendersonville, North Carolina, USA, and serving the Upstate and Western North Carolina regions, including Greenville, Spartanburg, and Asheville, North Carolina. The iHeartMedia, Inc. outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 102.5 MHz with an effective radiated power (ERP) of 19 kW. Its studios are in downtown Greenville and its transmitter is in DuPont State Forest.
The playlist consists mainly of music from the 1990s through today, with some 1980s music being played. Its main competition is Entercom Communications' WSPA-FM, which has a softer AC format, and WFBC-FM, who has a top 40 format.
In February 2008, the station began airing Smooth Jazz on its HD2 channel, replacing its previous all-1990s format.
History
Before moving its studios to Greenville, South Carolina, the station was WHKP-FM with 7800 watts and then WKIT-FM "Kit Country" in Hendersonville, North Carolina, signing on the air April 15, 1958. Once a newer and much higher transmitter site was complete in 1987, the station stunted an all Beatles format then a 102-day music marathon playing over 41,000 songs in a row. After the stunt, the adult contemporary format on the station, known as "MY 102.5", was born and launched with a 102-day music marathon.
WMYI-FM enjoyed large success shortly after it was born in 1987 with the popular "Love and Hudson" Morning Show. During the mid to late 1990s, the station, while still successful, had slipped in Arbitron rankings, but enjoyed a return to the top of the ratings by 2006. In Fall 2006, WMYI-FM was #1 both in age groups 12+ and 25-54 in the Greenville-Spartanburg market, surging past in-house country sisters WESC-FM/WSSL-FM, and even market leader WJMZ-FM. The station's ratings slipped after 2006, and have not returned to number one status since.
For several years until February 2009, the station aired all-1970s music on weekends until they were dropped in February 2009, however the station brought theme weekends back in August 2009 with "Flashback Weekends", playing 1970s and 1980s music. The station aired a Smooth Jazz brunch program on Sunday mornings. The station has "Commercial Free Music Hours" every weekday, running approximately every other hour, starting at 8:00AM.
On July 15, 2011 at midnight, the station updated its traditional adult contemporary format to a more hot adult contemporary format, dropping the 1970s music and a lot of the softer 1980s music that was once a staple of the station. The updated format would have a focus on upbeat 1990s to present music, with some 1980s music sprinkled in. Artists to be heard on the station include Katy Perry, Lady Gaga, Daughtry, and P!nk. The station also debuted new jingles and liners (voiced by Sean Caldwell), and dismissed some of the staff, including morning co-host Bill Love, who had been at the station for nearly 25 years. The station carried the Delilah program nights for many years until January 2012. In April 2012, after almost a year of continuing to report as adult contemporary after the format adjustment, the station started reporting as Hot AC to Mediabase. Ratings slipped to all-time lows under the Hot AC format.