Branding "Magic 107.3" Frequency 107.3 MHz | Slogan "The Best R&B" | |
City Ravenel, South Carolina Broadcast area South Carolina Lowcountry Format Urban Adult Contemporary | ||
WMGL (branded as "Magic @ 107.3") is a radio station that plays an urban adult contemporary in the Charleston, South Carolina area. It is under ownership of Cumulus Media Inc., through its licensee Radio License Holding CBC, LLC. Its studios are located in North Charleston and the transmitter tower is on St. Thomas Island (within Charleston city limits).
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History
WMGL played smooth jazz at one time. Before that it had an urban contemporary format with the call letters WLNB.
WMGL was at 101.7 FM until late in 2008, when WKZQ in Myrtle Beach (which was also at 101.7 FM), traded frequencies with WAVF (which was at 96.1), WMGL was on 101.7 FM. WNKT, at 107.5 FM, had moved to Columbia in 2007, allowing WMGL to move to 107.3.
Citadel Broadcasting sold 11 of its radio stations including WMGL to The Last Bastion Station Trust, LLC in 2007 upon its acquisition of ABC Radio due to ownership limits. However, after WNKT successfully moved out of the Charleston market, Cumulus Media re-purchased WMGL.