Branding The Boss First air date 1953 | Frequency 1050 kHz Format Oldies | |
City Lincolnton, North Carolina Slogan Beach, Oldies and Sports | ||
WLON (1050 AM) is a radio station broadcasting an oldies format and serving the Lincolnton, North Carolina area, and owned and operated by Calvin Hastings, through licensee KTC Broadcasting, Inc. WLON AM is also the home of Lincolnton High School football every Friday night, Atlanta Braves baseball, NC State Wolfpack and UNC Tar Heels college basketball.
WLON's morning show is called "Morning Magic with Milton Baker" and is hosted by Lincoln County native Milton Baker. News is broadcast by longtime news director Larry Seagle. Voice production is primarily done by talent Lilly White.
Jon Mayhew, owner and publisher of The Carolina Scoop, once produced Cherryville Ironman football games on sister station WCSL (1590AM) and produced a classic rock/oldies show on 1050AM called "Groovy Tunes."
WLON also carries Mike Walker's "Saving the 70s", a show devoted to the music and culture of the 1970s, on Monday afternoons at 4pm.
History
Frank Hall of Lake Wylie, Tommy Hunter of Belmont and Jeff and Vivian Nichols of Lincolnton owned the 34-year-old WLON, the only radio station in Lincoln County. Jeff Nichols was general manager. The format was adult contemporary/oldies. Larry Seagle had been news director for 18 years. Tim Biggerstaff had been a DJ for about 10 years.
On April 1, 1993, Cherryville-based KTC Broadcasting Inc. took over WLON in a lease agreement. KTC was buying the station but would operate it under a lease agreement until the Federal Communications Commission approved the sale. WLON would join The Piedmont Superstations Radio Network of WCSL in Cherryville, WGNC in Gastonia and WOHS (730 AM) in Shelby, which simulcast most of their programming. The change would mean 24-hour broadcasts on WLON for the first time with the addition of a call-in sports talk show from Las Vegas. Biggerstaff would remain as morning DJ, and his show would be heard on all four KTC stations. News for the entire area would be expanded. The four stations aired UNC football and basketball, Atlanta Braves baseball, Dallas Cowboys and Washington Redskins NFL football, and CBS coverage of such events as The World Series and The Super Bowl.
Some WLON listeners did not like hearing their station lose its local focus, and they signed a petition to bring back the old WLON.
The four stations added the NFL Carolina Panthers when the team began playing in 1995. They also aired games of the NBA Charlotte Hornets. In 2000, the stations began airing the Redskins again instead of the Panthers (WGNC aired the Panthers if there was no conflict).
Late in 1999, the four stations changed from country music to "super oldies." Biggerstaff, the program director, said country had moved away from its traditional sound. Lillie White remained as midday host, and Andy Foster was afternoon host. Local and sports remained important, and the stations aired the One-on-One sports radio network at night.
In 2004, Biggerstaff was still hosting his show on WCSL and WLON despite diabetes-related health problems. Later he moved to Lincolnton-based Hometown Radio's Shelby operation. On WADA he played classic country music and hosted a "Swap Shop" show on WGNC and WOHS. By this time he had experienced a kidney transplant and two pancreas transplants.
WLON played a mixture of 1960s, 1970s and some 1980s oldies music, as well as Christian contemporary and beach music on Sundays.
Now, WLON simulcasts classic country on WOHS (now at 1390) and WCSL.
Effective December 1, 2014, Calvin Hastings repurchased WLON and WCSL from HRN Broadcasting for $240,000, through his licensee KTC Broadcasting, Inc.
On August 8, 2016 WLON changed their format to oldies, branded as "The Boss".