Branding Cruise 102.1 First air date 1956 | Broadcast area [1] Frequency 102.1 MHz | |
Slogan The Station That Rocks Your Docks and Shakes Your Lakes!; Your Classic Hits Station | ||
WLEW-FM is a radio station in Bad Axe, Michigan, serving the Thumb area of Michigan. It is owned by Thumb Broadcasting and broadcasts from studios on South Van Dyke Road in Bad Axe. Unusual for small-town radio stations, WLEW-FM is locally programmed and does not rely on satellite feeds for any of their music programming. The station features a local roster of disc jockeys.
WLEW-FM, known as "Cruise 102.1" ("The Thumb's Power Station"), broadcasts at 102.1 MHz FM with 50,000 watts of power. The station's adult hits format is a combination of classic hits and adult contemporary titles from the 1960s through the present. WLEW-FM was formerly a 3,000-watt easy listening music station at 92.1 until it changed frequencies and boosted its power in the late 1980s (with WIDL in Caro, which had been at 104.9, taking the 92.1 frequency).
The station can be heard as far south as Lapeer and Flint, as far west as Midland, as far east as Goderich, Ontario, and as far north as Mio, and under the right conditions can be heard even farther north, even into the Upper Peninsula and Ontario's Algoma, Manitoulin and Sudbury Districts, though its area of strongest coverage includes most of Michigan's Thumb and extends across Saginaw Bay to the Tawas City area.