Broadcast area [1] Format Classic rock HAAT 97 meters | Branding I92 ERP 25,000 watts | |
Slogan The Thumb's Only Road For Pure Classic Rock | ||
WIDL (92.1 FM, "I92") is a radio station broadcasting a classic rock format. Licensed to Cass City, Michigan, it first began broadcasting at 104.9 MHz licensed to Caro, Michigan, and still maintains offices and studios in Caro with sister station WKYO. Overall, the station specializes in providing locally focused content such as regional news, weather and sports programming. It is owned by Edwards Communications, which also owns The Tuscola County Advertiser newspaper. The station serves most of the Thumb, including Tuscola, Huron, Sanilac and Lapeer counties, and when atmospheric conditions are right, can be heard as far southwest as Fenton, Michigan.
In late 2006, WIDL flipped formats from a variety hits format to a locally programmed Hot AC format which positions itself as "The Best Mix of The 80's 90's and Now". Past formats have included easy listening, adult contemporary, classic rock and oldies.
As of February 2016, the Monday-Friday lineup includes; Morning Traffic Jam with Bob and Tori, Scott Bolsby from noon until 7pm. 7pm - 6am are limited commercial interrupted music.
Friday during the football and basketball seasons feature a live Game of the Week, covering local high school teams in the Thumb area of Michigan. Saturday programming includes a local sport's talk show; Let's Talk Sports 10-11am, The Arena Parking Lot; a live concert from beginning to end that starts at 8pm. The rest of the weekend features continuous classic rock.
On February 3, 2017 WIDL changed their format from hot adult contemporary to classic rock, branded as "I92".