City Ashland, Kentucky Frequency 93.7MHz | Branding 93.7 The Dawg | |
Broadcast area Huntington, West Virginia
Ashland, Kentucky
Ironton, Ohio Slogan Country Favorites and Fun First air date October 1948 (as WCMi-FM) | ||
WDGG (93.7 FM) is one of several country music formatted radio stations in the Huntington, West Virginia, Ashland, Kentucky, and Ironton, Ohio, market area. Although the Dawg's studios are located in Huntington, its city of license is Ashland following the original Federal Communications Commission (FCC) allocation of its predecessor WCMI-FM. The Dawg is the flagship station of the Marshall University sports radio network. The station along with WCMI-FM, WMGA, WXBW, WRVC-AM, and WCMI-AM are owned by Huntington-based Kindred Communications.
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WDGG has an effective radiated power (ERP) of 100,000 watts and is licensed to the city of Ashland. West Virginia is an FCC Zone I state, which means that the station would be allowed to have only 50,000 watts of maximum power if the city of license were transferred to Huntington.
History
The station signed on the air in October 1948 as WCMI-FM in Ashland as a simulcast of its AM sister station WCMI's broadcast schedule. The call letters were said to refer to the steel industry of Ashland as "Where Coal Meets Iron".
On November 20, 1970, the call letters were changed to WAMX-FM and ownership was transferred to W. Richard Martin and Stereo 94, Inc. The station broadcast with an adult contemporary music format and experimented with an album oriented rock format at night during the early 1970s.
In the mid-1970s, WAMX-FM (also known as 94X) adopted a contemporary hit radio (CHR) format until its sale to Storer broadcasting in 1983. With the sale, the studios moved to nearby Huntington, and the station adopted an album oriented rock format (AOR). On April 30, 1988, the call letters representing the River Cities were adopted and the license became known as WRVC-FM. The dormant WAMX call sign was adopted by an unrelated station (at 106.3 MHz) in the Huntington market on January 6, 1997. The WDGG call letters were granted by the FCC on February 6, 1995.
WDGG is a full-time country station that also carries Marshall football and men's basketball. WDGG's sister stations include the following:
Programming
Notable weekday programming on WDGG includes Julie Reeves Live in the morning, T on middays, Crawdawg in afternoons, The Lia Show in evenings, and The Big Time with Whitney Allen overnight.