Branding "AM1230 WCBT" First air date November, 1940 | ||
Slogan "#1 Southern Soul and Classic R&B" | ||
WCBT is a Classic Rhythm and Blues, Gospel, and Southern Soul formatted broadcast radio station licensed to Roanoke Rapids, North Carolina, serving Roanoke Rapids and Halifax in North Carolina and Emporia in Virginia. WCBT is owned and operated by Jimmy Johnson.
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History
On November 13, 1948, fire destroyed the studios and offices of WCBT. With only one turntable salvaged from the studio building, the station had to operate from its transmitter building. Limited space there meant that live talent had to perform outdoors. Ministers who conducted morning devotions drove their cars to the transmitter building and broadcast from the cars.
On September 27, 2013, First Media Radio reached a deal to sell WCBT to Johnson Broadcast Ventures for $100.000. The sale was consummated on December 19, 2013. Upon the sale's completion, the station dropped ESPN Radio for a music format featuring Classic Rhythm and Blues, Gospel, and Southern Soul.