City Baker, Louisiana Branding Talk 107.3 Format Talk | Broadcast area Baton Rouge, Louisiana Frequency 107.3 MHz ERP 4,270 watts | |
WBRP (107.3 FM) is an American radio station broadcasting a talk radio format. Licensed to Baker, Louisiana, United States, the station serves the Baton Rouge area. The station is currently owned by Guaranty Broadcasting Company of Baton Rouge, LLC. Along with four other sister stations, its studios are housed at the Guaranty Group building on Government Street east of downtown Baton Rouge, and its transmitter is located east of Cortana Mall in the city.
Contents
History
The 107.3 signal went through many formats. WQXY-FM signed on the signal on August 10, 1966 and was owned by Quality Media and affiliated with ABC Radio. It was later the FM counterpart to WLCS (910 AM). From the late 1970s to early 1980s, it was owned by LSU and was the first home to the university's radio station before it moved to the 91.1 frequency. In the 1990s, the station went through many formats before switching to its current Country Legends format in 2004.
On September 22, 2010 WTGE changed their call letters to WYPY.
On April 11, 2011 WYPY changed their call letters to WBRP.
On April 18, 2011 WBRP changed their format to talk, branded as "Talk 107.3".