City Baton Rouge, Louisiana Format Country | Broadcast area Lafayette-Baton Rouge ERP 100,000 watts | |
Slogan New Country 100.7 The Tiger Frequency 100.7 MHz (also on HD Radio) | ||
WTGE (100.7 FM, "New Country 100.7 The Tiger") is an American radio station licensed to Baton Rouge, Louisiana, United States, the station serves the Lafayette, Baton Rouge area. The station is currently owned by Guaranty Broadcasting Company of Baton Rouge, LLC. The station is also broadcast on HD radio. Along with four other sister stations, its studios are housed at the Guaranty Group building on Government Street east of downtown, and its transmitter is located in Plaquemine, Louisiana.
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WTGE became the Baton Rouge affiliate of the New Orleans Saints Radio Network in 2009.
History
The 100.7 frequency was home to 100,000 watt WQXY with an Easy listening-Jazz format. WQXY-FM was founded in 1965 by Charles Winstanley CEO. Charles Winstanley sold the station in 1970 to Allison Kolb CEO / Gulf Union Corporation and moved his broadcasting enterprises to Florida. During Winstanley's ownership the station broadcast "Moon Glow With Martin" hosted "live" in the WQXY-FM studio by Dick Martin voted number 1 D.J.in the country. Charles Winstanley also owned WYLA-FM & WYLK-FM New Orleans/New Orleans North Shore, WPCF-FM / WDLP-AM, Panama City Beach,Florida. He also had ownership interest in KCIL-FM / KJIN-AM, (Houma, LA) plus other Southeast radio stations. In 1984, under the ownership of Oppenheimer Broadcast Group (Austin, TX) which had bought the station (and its sister stations, WLCS-AM 910 of Baton Rouge and KQXY-FM of Beaumont, TX) from Airwaves, Inc. (managed by Gene Nelson and Lamar Simmons, two veteran broadcasters and Baton Rouge radio pioneers of the 1940s through 1980s), the format was switched to Adult Contemporary and the familiar black-and-red easy listening "rose logo" was replaced by a bloc sans-serif blue logo. The move left Baton Rouge without a beautiful music station (WQXY was a Schulke Radio affiliate, using SRN tapes for its easy listening programming) for the first time in decades, and it bitterly angered a large portion of the station's traditional base while failing, in successive years, to attract a considerable share of what was already a heavily saturated Adult Contemporary radio market in Baton Rouge at the time. In 1988 it flipped to Active Rock as "100.7 The Tiger" and by 1995 shifted to Modern Rock. But that would all change by 1996 when it flipped to Country as WXCT, "Cat Country 100.7". They later reimaged themselves as "Tiger Country 100.7" as WTGE and in February 2002 they tweaked their playlist and became "Y-100" using call letters WYPY. In 2005 they dropped the "Y" and became "New Country". In Late 2008, the Station became "New Country 100.7 the Tiger", to show the station's dedication and affiliation with LSU sports.
On September 22, 2010, WYPY changed their call letters to WTGE, to go with "The Tiger" branding.