Varsity Brands

Varsity Brands Inc. is made up of three companies: Varsity Spirit, which sells uniforms, hosts competitions, and runs instructional cheerleading and dance camps; Herff Jones, which is a provider of graduation and educations products such as class rings, jewelry, caps and gowns, yearbooks and recognition products; and BSN Sports, a distributor of sports uniforms and equipment.

Contents

• Star athletica llc v varsity brands inc oral argument october 31 2016
• Potential conflicts of interest
• Programs and subsidiaries
• Americas Most Spirited High School Contest
• Varsity Brands School Spirit Awards
• References

Recently, Varsity Brands made news when it began negotiations to be acquired by Charlesbank Capital Partners, a private equity group.

Varsity Brands is a holding company with ties to national cheerleading competitions within the United States. The company produces apparel for football, cheerleading, and dance activities, with subsidiary units and programs that regulate and administer most organized cheerleading activities within the United States. Involvement in cheerleading activities includes its ownership of subsidiaries and programs that conduct competitions and camps. Notably, the breadth of influence Varsity Brands Inc. possesses over cheerleading activities has led to discussion of potential conflicts of interest including its interests related to the issue of the classification of competitive cheerleading as a sport in the United States.