Founded 2003 | ||
Parent organization Rocky Mountain Rubber & Supply, LLC | ||
VPL is an American fashion label founded in 2003 based on the idea of underwear as outerwear. VPL is certified as B-Corporation in 2016 and benefits women's education through women's clothing sustainably produced in the US.
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Meaning
VPL is shorthand for "visible panty line" and its products are "meant to be seen." The brand draws inspiration from vintage swimwear and athletic wear from the Olympics.
Design and production process
VPL advocates sustainable production, slow designs and anti-knock offs by patenting signature designs. VPL developed unique designs and production process that utilize excess fabric from production to minimize fabric waste ("up cycle" program). VPL is sold in 25 countries, and stores include Barneys, Shopbop, Saks, Net a Porter, Bloomingdales, Nordstrom, and Harvey Nichols. It also sells directly to customers, and its savings from fabric utilization and vertical distribution are donated to women's education fund.
Women's Education Fund
For every "upcycle" product VPL sells, the company donates $20 to women's education fund.