Type of business Subsidiary of AOL Available in Multilingual Registration optional Parent organization AOL | Type of site Video search engine Website www.truveo.com Founded 2004 | |
Key people Pete Kocks
Arnaud Mauvais
Moninder Jheeta
Kaveh Nafissi
Brett Barros
George Kola Headquarters San Francisco, California, United States Founders Adam Beguelin, Timothy Tuttle | ||
Peter kocks truveo
Truveo is a search engine for Web video, based in San Francisco and operated by AOL. Truveo was founded in 2004 by Timothy Tuttle and Adam Beguelin. Truveo launched its first commercial video search service in September 2005. Truveo was acquired by AOL in January 2006. The name Truveo is a combination of the modern French verb trouver (meaning "to find") and the Latin term video (meaning "I see").
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In addition to operating its own search engine at truveo.com, Truveo powers video search on hundreds of websites including AOL Video, AOL Search, Microsoft websites, Sports Illustrated, Brightcove, CBS Radio websites, Qwest, CNET Search.com, CSTV, Excite, Flock, Infospace, Kosmix, Netvibes, Pageflakes, Widgetbox, and others.
Truveo claims to be one of the largest and most widely used video search engines, indexing over 600 million videos and reaching 75 million unique visitors every month across all websites it powers. As of March, 2008, the Alexa traffic ranking for the truveo.com website alone was about 600.
In 2008, Pete Kocks, Truveo's chief architect took over as general manager of Truveo. In December 2010, Truveo launched a new version of video search that included:
The celebrity search feature uses a novel approach of detecting a person's vocal fingerprint to find when celebrities appear online. An overview of the technology is provided in this video.
As a Web-wide video search engine, Truveo competes with Google Video, Bing Video, and Blinkx among others. The site claims that its web crawling technology can find more videos and better metadata than conventional web crawlers for video.
As of 2016, the website redirects to Aol On.