Tribal Sports Management (TSM) was founded in Melbourne by Lou Sticca in 2000, to represent professional footballers in contract negotiations and career pathways. TSM has since developed into an integrated global sports management company with offices in Australia and China, with considerable activity in North America and Europe. TSM officially represent a number of sporting clubs and organizations worldwide that are looking to strategically grow their brands. TSM offers a comprehensive range of services to the sporting industry and corporate community, such as:
Talent Representation
Sponsorship, Consulting and Television Rights
Sports Executive and Staff Recruitment
International Club Matches, Tours and Tournaments
TSM managing director holds official FIFA player agent & match agent licenses. TSM consults to a number of international corporations and football clubs on a range of services from sponsorship to activation to brand management and strategies.
Some past and present clients of TSM:
Scott McDonald - Australian footballer and Australian national team member, played club football for Celtic F.C. in Scotland, was top goal scorer in championship winning season of 2007-2008
Ryan McGowan - Australian football and Australian national team member, plays club football for Shandong Luneng Taishan in the Chinese Super League
Shinji Ono - TSM was responsible for the Japanese superstar signing for Western Sydney Wanderers FC in the A-League
Alessandro Del Piero - TSM was responsible for the Italian superstar signing for Sydney FC in the A-League in August 2012, making him the highest-paid footballer to ever play in Australia
Dwight Yorke - TSM was responsible for signing the former Manchester United champion to Sydney FC in the inaugural A-League season
Benito Carbone - TSM was responsible in securing the Italian's guest appearance for Sydney FC in the A-League
Kazu - TSM brought the Japanese legend to Sydney FC in the A-League
Brendon Santalab - Former Sydney FC striker now with Lifan FC in China
Rostyn Griffiths - Former Blackburn Rovers and Central Coast Mariners FC midfielder now with Guangzhou R & F, China
Pierre Littbarski - German World Cup winner was brought to Australia by TSM to coach Sydney FC in 2005/06
Terry Butcher - Former England captain brought to Australia by TSM to coach Sydney FC in 2006/07
International tour matches with TSM involvement:
David Beckham & the LA Galaxy
- 2007 v Sydney FC at ANZ Stadium in front of 80,000
- 2007 v Wellington Phoenix FC at Westpac Stadium Wellingtom 30,000 fans
- 2009 v Oceania All Stars that included Christian Karembeu and former Juventus star Edgar Davids
- 2010 v Newcastle Jets FC at Energy Australia Stadium in front of 23,000 fans
- 2011 v Melbourne Victory FC at Etihad Stadium in front of 31,000 that also included Republic of Ireland legend Robbie Keane
Celtic F.C. - The Scottish giants traveled to Australia for their pre-season tour in 2009 & 2011
Liverpool F.C. - One of the most famous sporting organizations in the world will visit Australia in July 2013
Sydney FC - Pre-season tour in 2005 to Dubai that included games against Al Jazira and Al Ain
Lou Sticca, the Managing Director of TSM was announced as one of the 10 most influential people in Australian Football for 2013 in the Herald Sun.
