Markets United States Introduced 1989 | Related brands | |
Product type Traffic school, Defensive driving, Driver's education, Insurance Discount Programs Owner Interactive Education Concepts (1989) Tagline Rethink the Ordinary... love learning again! | ||
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Traffic School by Improv is an American company that provides behavior-based driver education, traffic school, defensive driving programs, and workplace safety courses. The company employs the educational entertainment “Edutainment” approach to teaching, which combines education with entertainment. The company claims that some of their courses "have shown a statistical improvement in reducing crashes and moving violations."
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Company
Traffic School by Improv was recognized on Inc. magazine’s list of Fastest Growing Private Companies in America from 2012 until 2016, and identified by the Los Angeles Business Journal as one of the top 100 fastest growing private companies in 2015. Traffic School by Improv's headquarters is in Woodland Hills, California. As of 14 September 2016, my Improv has a 4.7 out of 5-star overall satisfaction rating on ShopperApproved.com.
Traffic School by Improv is one of the several companies owned by Interactive Education Concepts, Inc. Established in 1994, Interactive Education Concepts also operates courses under the trade names of Improv Traffic School, Defensive Driving by Improv, and Driver License Direct by Improv.
History
Traffic School by Improv was founded in 1980 by a Ukrainian-born entrepreneur, Gary Alexander, and the owner of the Hollywood Improv Comedy Club, Budd Friedman as Improv the Comedy Club Presents Traffic School. Early classes were held at the comedy club itself, on Melrose Avenue in Los Angeles. Free passes to comedy shows at the club were given to students.
Traffic school and defensive driving
Traffic School by Improv is approved by various state jurisdictions to administer defensive driving courses. The courses, which may allow traffic offenders to have tickets waived, fines reduced, or eliminate penalty points, are intended to both entertain and educate. In some states, auto insurance rates may also decrease. They offer Family Feud-style games for students, and graduation parties for students who successfully complete the course.
The company is one of several comedy traffic schools in California. The New Yorker magazine has attributed their success in the Golden State to "environmental factors: an exceedingly car-rich urban sprawl and one of the world’s largest populations of out-of-work actors." Comedy traffic schools help actors working outside of show business make ends meet. According to Alexander, the company "use[s] humor to deliver a very important message."
The company also operates in states which prohibit "gimmicks or enticements, such as comedy or free gifts." In those states, the company operates as the American Institute for Public Safety with non-comic instructors. The company also offers classes online in partnership with Education Location, but most users who choose the online option choose a text-only version and not streaming video of a comedian.
OSHA compliance and workplace training
In 2014, Improv added a new website, www.ImprovSafety.com that offers a variety of safety training for employers. The courses, which are constructed with the same Improv principles used in their driver education courses, include the Occupational Safety and Health Administration Compliant Don’t be a Derk, starring Pamela Anderson and Kato Kaelin.
Drivers education and insurance discount courses
While most customers who take a class are not novice drivers, the company also offers drivers education and insurance reduction courses.