Founded 1968 | ||
Tirecraft hit the button national promotion
Tirecraft was founded in Vernon B.C. in 1968. Two brothers, Jack and Alf Peters opened a tire store. The original store, named Peters Tirecraft, still operates today in Vernon after 45 years in business. The store quickly grew into a large tire retail and wholesale supply center shipping tires throughout the province of B.C. Today the Tirecraft chain has over 200 locations across Canada located in every province except for the Yukon and Manitoba. It is a Canadian conglomerate of Independent Tire Dealers with locations nationwide.
Contents
- Tirecraft hit the button national promotion
- Commuter with tirecraft i know a guy featuring continental wintercontact si
- 2008 restructuring
- Economic troubles of Tirecraft
- References
In 2007 Tirecraft won the JD Power and Associates Highest Overall Customer Service among Service Provider Brands under Canadian Customer Commitment Index.
Tirecraft offers licensed brands of Car Batteries, Tire Cleaners, and Rim Polishes and many locations offer automobile service in addition to tire services. Tirecraft is also the first tire retailer to offer nationwide commercial roadside service in Canada with their Tire Service Network (TSN).
The company was sold to investors in 2005.
Commuter with tirecraft i know a guy featuring continental wintercontact si
2008 restructuring
In April 2008, Tirecraft filed for creditor protection as it incurred debts due to a series of economic setbacks. The company secured a grant $100MCAD from business financiers CIT Business Credit Canada Inc to continue retail operations during the transition.
Quebec tire distributor Pneus Unimax attempted an unsuccessful acquisition Tirecraft in May 2008. The business consultant firm Ernest and Young is responsible for currently managing Tirecraft as of 2013 under Alex Morrison.
Economic troubles of Tirecraft
Legal documents indicated Tirecraft was forced to restructure as revenue declined which made future growth unattainable and deficits defaulted repayment of receivership liabilities and debts in excess of 200MCAD.
Tirecraft's financial troubles were compounded by a combination of misfortunate setbacks such as the great recession downturn in the global economy. In 2006, Remington Tire Distributors acquired President Tire a major subsidiary of Tirecraft. Court documents acknowledge this to be a reason of declining profits. Michelin tires ceased supplying Tirecraft.
Former partners and staff of Tirecraft have banded together and formed a new company, Intergra Tire & Auto Centres Ltd with headquarters in Edmonton.