Type Sole proprietorship Products Bread & Cakes Headquarters Sydney, Australia Area served Australia | Industry Food Revenue A$ 1 billion + (2007) Number of employees 10,000 Parent organization George Weston Limited | |
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Founder Various Bakeries from New South Wales and Victoria in the 1940s Key people Andrew Reeves GWF (CEO) Founded 1940, New South Wales, Australia | ||
Tip top bakeries re opening
Tip Top Bakeries is an Australasian manufacturer of bread products owned by George Weston Foods, a subsidiary of multinational food giant Associated British Foods.
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History
Tip Top® Bakeries was formed in 1949 when George Weston (Australia) Pty Ltd acquired two Australian bakeries. These were the Sydney-based, publicly listed Gartrell White Limited, the largest baker in Australia and Golden Crust Bakery of Adelaide, the largest bakers in South Australia.
Over the years, Tip Top Bakeries have acquired, built and rebuilt bakeries in Queensland, Australian Capital Territory, New South Wales, Victoria, South Australia and Western Australia.
The initial logo for Tip Top was in the shape of a shield with a red and blue background, and white writing, but morphed over the years to reflect the times, and has now become the shape of Australia, with a circle around it, in the same colour scheme.
Currently
Today, Tip Top Bakeries is owned by Associated British Foods and currently employs 3,500 people over 13 bakeries in Australia and New Zealand. On average, they manufacture 1,000,000 baked products every day, and many of their breads are endorsed by the National Heart Foundation of Australia.
The company is best known for its television commercial and packaging slogan of "Good on you, Mum. Tip Top's the One", which was used for 13 years before being replaced with the new slogan, "Australia's Favourite Bread", in December 2010. But the Original Slogan returned in a 2011 campaign.